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Stories About Activating Purpose

Found 239 stories. Page 10 of 12.

How American Family’s DreamBank Is Connecting Community, Fueling Dreams
How American Family’s DreamBank Is Connecting Community, Fueling Dreams

INNOVATION & TECHNOLOGY - Natalie Healy — American Family Insurance DreamBank Manager — provides insight into how the company is fostering community both in a special physical space and online, supporting a community of dreamers pursuing their passions.

Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

ORGANIZATIONAL GOVERNANCE - If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.

With Purpose, as with Anything Else: You Get What You Pay For
With Purpose, as with Anything Else: You Get What You Pay For

ORGANIZATIONAL GOVERNANCE - First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans. 

Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

MARKETING & COMMUNICATIONS - New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.

How to Scale Your Sustainable Business: 5 Learnings from the Dutch Startup Ecosystem
How to Scale Your Sustainable Business: 5 Learnings from the Dutch Startup Ecosystem

INNOVATION & TECHNOLOGY - Here are five lessons from the fastest-growing startup ecosystem in Europe, that will be useful for founders everywhere looking to make a difference.

EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools
EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools

INNOVATION & TECHNOLOGY - The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students.

73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

ORGANIZATIONAL GOVERNANCE - But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.

Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

CONSUMER BEHAVIOR CHANGE - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. 

Breaking the Cycle of Poverty Through Sustainability, Equity and Resilient Design
Breaking the Cycle of Poverty Through Sustainability, Equity and Resilient Design

CIRCULAR ECONOMY - Here, Purpose Built Communities president Carol Naughton discusses how sustainability and designing for resiliency can help to end intergenerational poverty, strengthen economically diverse communities and aid in neighborhood revitalization.

Dreamers, Believers, Soldiers & Cynics: A Tool to Make Sense of New Normals
Dreamers, Believers, Soldiers & Cynics: A Tool to Make Sense of New Normals

ORGANIZATIONAL GOVERNANCE - As you gather tools to help you and your team get your heads around our current and future reality, DBS&C gives teams new insights into themselves and helps renew focus on your company’s collective purpose.

The Role of Business in the Racial Equity and Justice Movement
The Role of Business in the Racial Equity and Justice Movement

ORGANIZATIONAL GOVERNANCE - Every problem that confronts the US today can be traced back to racist ideology. Businesses cannot survive on just the small percentage of the very wealthy buying goods. Mass incarceration, poverty, healthcare disparities — all of these issues affect your bottom line and profits.

#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’
#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’

ORGANIZATIONAL GOVERNANCE - After a humbling, informative and inspiring day one, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice.

#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within
#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within

ORGANIZATIONAL GOVERNANCE - Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.

Target Reveals Sweeping Action Plan to Advance Racial Equity
Target Reveals Sweeping Action Plan to Advance Racial Equity

ORGANIZATIONAL GOVERNANCE - Target’s new Racial Equity Action and Change committee (REACH) has created an action plan which focuses on four areas: Team, Guests, Communities and Civic Engagement and Public Policy.

Cleaning Up Our Act: The Heightened Urgency for a Green Recovery
Cleaning Up Our Act: The Heightened Urgency for a Green Recovery

CIRCULAR ECONOMY - The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the intricacies of their supply chains, businesses can help manifest the sustainable future that we need.

The Moonshot Approach: 5 Critical Elements of Transformational Leadership
The Moonshot Approach: 5 Critical Elements of Transformational Leadership

ORGANIZATIONAL GOVERNANCE - As part of its #abetterway project, Quiero is asking how the sustainability and business equation will be affected by COVID-19. Here, we reflect on the future of business leadership based on Quiero’s conversations with 100 world leaders in the Americas, Asia and Europe.

Coalition of CEOs Endorses Economic Roadmap for Sustainable Post-COVID Recovery
Coalition of CEOs Endorses Economic Roadmap for Sustainable Post-COVID Recovery

CIRCULAR ECONOMY - In an open letter, the group of 14 CEOs calls on governments to accelerate such a transition by recognizing and supporting purpose-first business as an emerging fourth sector of the economy.

Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic
Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic

INNOVATION & TECHNOLOGY - The Desai Foundation’s advice to purpose-driven organizations dealing with the COVID-19 pandemic is to look beyond the immediate practicalities and be open to new ways to deliver on end goals.

Slowly But Surely, Fairphone Paving the Way to a More Ethical Electronics Industry
Slowly But Surely, Fairphone Paving the Way to a More Ethical Electronics Industry

SUPPLY CHAIN - Latest Fairphone Impact Report reveals benefits of social and environmental programs; while LCA of the Fairphone 3 shows that using a smartphone for over 5 years can reduce CO2 emissions by about 40%.

The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19
The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19

ORGANIZATIONAL GOVERNANCE - Organizations will be defined by the decisions they make during the pandemic. Now, companies with a social purpose — or those which aspire to have one — have a tool that can inform their day-to-day decisions in ways that build and sustain a better society.