MARKETING & COMMUNICATIONS -
In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform their lives.
MARKETING & COMMUNICATIONS -
NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.
ORGANIZATIONAL GOVERNANCE -
Cannabis producer Viola Brands is determined to increase minority representation in the industry. Its Viola Cares program provides education, employment and other resources; in order to create 10,000 jobs within the cannabis industry for Black people.
ORGANIZATIONAL GOVERNANCE -
With a goal of contributing to change and understanding how COVID-19 will influence sustainable development; at Quiero, we have undertaken an ambitious project: #aBetterWay — a search for answers from our global community of leaders based on reflection, learning and action.
COLLABORATION & CO-CREATION -
The case study of German mobile hygiene startup GoBanyo illustrates the social impacts of the collaboration between Unilever’s The Right to Shower initiative with mobile hygiene pioneer LavaMae^x^ .
ORGANIZATIONAL GOVERNANCE -
While the majority of companies recognize that social impact is valuable, few have managed to successfully integrate it into one of the most mission-critical
activities: their sales strategy.
SURFACING SUBMERGED VALUE -
We know that we can buy less, use less, work from home, drive less, collaborate more; and have business, society and government move faster — because we just did all of that. How can we respond as powerfully and courageously to other super-critical threats?
ORGANIZATIONAL GOVERNANCE -
Dole Packaged Foods’ new sustainability commitment is based on a Japanese philosophy called 'sampo yochi' — in which business operates for the good of the seller, the buyer and society.
CIRCULAR ECONOMY -
COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those companies designing with the benefit of all life in mind will thrive now and in the decade ahead.
ORGANIZATIONAL GOVERNANCE -
The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.
MARKETING & COMMUNICATIONS -
Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go
beyond lip service to action.
ORGANIZATIONAL GOVERNANCE -
This pandemic throws a spotlight on the interdependencies between business, nature and society. It may be tempting right now, when it is hard to see beyond the next few weeks, to dismiss the SDGs as a distraction. But they have been described as a “crowd-sourced purchase order from the future” precisely
because they offer a tremendous business opportunity.
COLLABORATION & CO-CREATION -
The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign.
ORGANIZATIONAL GOVERNANCE -
The coronavirus pandemic has made clear the importance of each person and business acting individually to work toward a shared goal that benefits society as a whole. Co-ops are inherently set up for resilience, as they act with the best interest of the community in mind.
ORGANIZATIONAL GOVERNANCE -
Finding a job in sustainability or social impact wasn’t easy even before COVID-19 blindsided and bludgeoned the global economy. Your sustainability and social impact job search will be challenging, but if you stay motivated and keep trying, you will eventually find a good fit.
ORGANIZATIONAL GOVERNANCE -
In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to
tackle social inequality and the climate crisis in post-COVID world.
ORGANIZATIONAL GOVERNANCE -
Here, Lisa Geason-Bauer, founder of Evolution Marketing, discusses the importance of diversity, inclusivity and employee engagement; as well as how B
Corps are ideally placed to meet the rapidly changing needs of businesses today and in the future.
INNOVATION & TECHNOLOGY -
#GivingTuesdayNow is an emergency response to the unprecedented need caused by COVID-19. It’s an opportunity to give back to communities in safe ways that allow for social connection; to support the critical work of the nonprofit sector; and perhaps more importantly, to redefine the role of business.
INNOVATION & TECHNOLOGY -
In what could end up being a swan song for the company, CaterCow has truly put altruism ahead of self-preservation during the ongoing pandemic.
ORGANIZATIONAL GOVERNANCE -
These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size.