At Sustainable Brands®, our mission is to engage organizations finding
innovative ways to drive positive impacts for society and the planet through
business — particularly, those working to create a flourishing future for all.
One such example of an organization leveraging business partnerships to improve
the lives of millions of people worldwide is Alight
(fka the American Refugee Committee). Within the international
non-governmental organization (INGO) community, Alight stands out as one that is
deeply embedded within communities in need across the world — helping to
co-create solutions to improve conditions and open opportunities for more than 4
million displaced people annually.
Alight provides humanitarian assistance and development programs that aim to
empower displaced and marginalized communities to build better futures. Some of
the key areas of their work include refugee and displacement assistance,
education and skill-building, economic empowerment, and emergency response and
disaster-risk reduction.
I sat down with Jocelyn Wyatt,
co-founder of IDEO.org and the newly appointed CEO of
Alight, to understand how Alight works to give the world’s displaced people a
voice — and how businesses can help catapult this movement of helping restore
security, dignity and opportunity.
You have several years’ experience as a successful social entrepreneur working through innovation and impact design to solve social challenges. How does your global lens help you in your current role?
Jocelyn Wyatt: Through my experience living and working abroad, I’ve had the
opportunity to spend time in many cultural contexts. I believe it has given me
the cultural exposure to work in a deeper, more significant way within these
countries; solve the varied and diverse social problems displaced people face;
[and] helped me lead a global organization with staff in 20 countries. This
global lens I’ve acquired has helped me connect with my colleagues worldwide and
empower them to make important decisions while assisting displaced and
marginalized people within their regions and countries.
How do you focus on the challenges at hand without getting distracted by the bigger picture?
JW: To be honest, at Alight, we are proud of the impact we have at scale —
since we have been able to help four million people each year. But we recognize
that we cannot access all the 100 million refugees and displaced people in the
world — because of several reasons and limitations — so, we see the larger
scale; but we believe in doing the doable and helping those we can.
Many Ukrainians needed extra assistance in the aftermath of the Kakhovka dam collapse | Image credit: Alight
Also, even if we can help one person find a home to live in, that is still a win
in my eyes. For example, recently in El Paso, we met a Venezuelan
refugee who had just entered the country and needed to get to his shelter — but
he had no way to get there, didn’t know where it was, didn’t have the money to
pay for a cab, and didn’t want to spend the night on the street. But I was able
to offer him a ride through a ride-sharing app to a nearby shelter with beds
available for single men.
Thanks to broader consumer awareness, businesses are putting more focus on their social impact. How has this impacted the work you are doing?
JW: Alight has gained the opportunity to grow further using the support of
others. We traditionally receive funding from USAID or
agencies such as UNHCR, but also from private
individuals who care about refugees and displaced people and make personal
contributions to Alight’s mission. Over the last few years, we have noticed
companies' significant interest in supporting refugees and the homelessness
crisis. Lately, we have partnered more with private funders and institutions —
including local, grassroots businesses and large corporations.
One of our very successful business partnerships has been with
Airbnb.
Through its platform, we were able to find temporary
housing for up
to 30 days for Ukrainian refugees in Poland and the rest of Europe.
This is a great example where the company recognized that its tech platform is
an asset that can support Ukrainians in their time of need, through their
internal funding and donations from their hosts. The partnership has worked
well; and through it, we were also able to hire Ukrainians to meet newly
displaced, incoming Ukrainian refugees at the Ukraine-Poland border and
understand their needs. The majority of them required safe shelter and guidance,
which this partnership was able to provide.
That’s an inspiring example. How can other companies also support refugees, displaced persons and communities affected by conflict, natural disasters and displacement? Can you share some examples of Alight’s other partnerships?
JW: There are many ways that businesses can help — such as brand
partnerships; events for awareness building or fundraising; and, of course,
financial contribution.
One of our other successful partnerships is with
Citizenry,
a home-goods company. Every year for Black
Friday,
they choose a charitable organization and donate their profits from that day
towards the selected cause. For their Black Friday sales in 2022, they decided
to contribute to our cause and donate all profits to Alight — our focus is on
homes; and hoping to create homes for people dignifiedly aligns with Citizenry’s
goals, so it was a harmonious partnership.
[In] another partnership, a toilet paper company called Who Gives a
Crap
has donated several cases of toilet paper for Afghan families coming into
the US and different migrants in New Mexico and Texas. They use
product donation, which helps displaced people by providing them with essential
goods.
Alight partners helped fund building of a library in Uganda's Nakivale Refugee Settlement, which provides education and opportunity for over 3,000 individuals each month | Image credit: Alight
We also recently partnered with Thomson Reuters for their employee giving
program. Their employees can contribute to Alight through tax-deductible
donations and in-person volunteering. Teams of their employees work on a very
engaging product that has helped Afghan families by working half a day or a full
day.
These examples show that you don’t need to be a large business with a large CSR budget to contribute. Alight operates in more than 20 countries worldwide and is involved with local organizations and startups to provide access to housing, reliable healthcare and education services. What role can local businesses play in aiding your mission in these countries?
JW: At Alight, local leaders and local staff lead all our local and regional
stations — so we truly believe that local problems are solved by local,
grassroots organizations, as well as startups. For example, we have worked with
e-money companies in Somaliland to do cash transfers. We also work with
construction companies who construct homes and shelters, while local producers
assist with sourcing food to eliminate food
insecurity in
marginalized and displaced communities. So, wherever we can, we source local
products and materials from local businesses because we are focused on
co-creation and finding solutions through partnerships and collaboration.
Speaking of co-creation, Alight works on fostering a more co-creative approach to humanitarian aid and uses human-centered design to address long-term needs for communities that include and respect all members. Can you share an example of how Alight has co-created solutions with displaced communities? How can companies partner with organizations like Alight to help co-create broader or more scalable solutions?
JW: Yes, of course! In Somaliland, there is an incredible number of
displaced people — especially women and children — that have been coming into
the cities from rural areas. Most of them have been nomadic herders who have
lost their livestock and face massive food insecurity due to famines and ongoing
drought. So, we have partnered with the mayor of the capital city, Hargeisa;
and local government, civil rights groups and the private sector to reimagine a
residential community for locally displaced people. For this, we have two very
interesting corporate partnerships — the first is with a Minnesota
architecture firm, RSP Architects, who have been
spending time in Somaliland to design several versions of homes and then bring
families to let us know what works and what they don’t like — taking feedback
and understanding what would be best for this new community. On the financing
side, we have a partnership with a local African company called
Dahabshiil that can help finance homes and
provide mortgages for displaced people.
Another inspiring example, which leads to my next question. My family originally belongs to Pakistan; knowing the many cultural nuances of the country, I am curious to learn how your organization ensures that they respect local, cultural sensitivities.
JW: As I mentioned earlier, we believe in local leadership and
decision-making. At Alight, we call our country leaders ‘executive directors’
instead of ‘country directors’ because we truly see them as enterprise leaders.
For example, in Pakistan, our executive director is Tariq
Cheema — who is from Pakistan.
I believe the way we work is different compared to how other INGOs work. There
is no top-down hierarchy and no one making decisions for communities while being
in another country. We empower our local leaders to make the right decisions for
the communities they focus on. In Pakistan, the Alight team focuses on
children and education — because they recognize those as critical needs within
their community. In contrast, in Africa, the teams focus on more
climate-displaced people — such as in Somaliland.
Alight partner Questscope connects young people who’ve fallen through the cracks of formal educational systems to education opportunities and vocational training | Image credit: Alight
What do local governments and businesses with global operations need to know to enable more refugees and displaced people to take charge of their future and build a better life for themselves?
JW: This is a great question! Whenever we speak with refugees and ask them
what they want and need, they say ‘we want a job’ or ‘the opportunity to make
money and bring an income to my family’ and become independent and resourceful.
However, most host countries do not allow refugees to work and impose major
restrictions on them. That is one of the major barriers for refugees to take
charge of their future and build a better life for themselves. Another limiting
factor is the lack of freedom of movement for refugees. These people are asked
to stay in refugee camps, limiting their access to opportunities. I have talked
to several Syrian
refugees
in refugee camps across the world; and their youth are always keen on going to
college and university to complete their education. Still, they are kept from
leaving these camps. I believe governments should give refugees and displaced
people the freedom of movement to come out of their camps to access facilities
and opportunities, whether for education or employment.
To help solve this problem, Alight has a unique program called the Uniting for
Ukraine Jobs Sponsorship Pathway. Through this,
we are identifying employers with unfilled jobs, finding Ukrainians that are
willing to come to the US for those job opportunities and then partnering with
resettlement plans to give those Ukrainians a smooth transition when moving to
the US. This works well with the recent
legislation
from the Biden administration to ensure safe, orderly and humane migration
across all its borders. The majority of businesses do not know about this.
Still, the Uniting for Ukraine Pathway program helps alleviate the job crisis
while also providing relief to Ukrainians and their immediate family members.
Successful families also get connected with additional resources upon arrival to
make the most of this opportunity.
I hope more businesses gain inspiration from the contributions made by other companies and look to partner with Alight to expand their efforts to meaningfully aid displaced people around the world.
JW: Thank you, Fatima, for this thoughtful interview. We hope that more
businesses will be able to contribute to the cause and partner with us in
reducing the large number of displaced people and refugees across all our
countries of operation.
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Corporate Sustainability Specialist & Consultant
As a corporate sustainability professional, Fatima Fasih is optimistic about a future where businesses are transparent about their impact and motivated to do more good for profit, people and our planet. A graduate of the esteemed MSs Sustainability Management program of the University of Toronto and a GRI-certified professional, Fatima has experience working with several businesses worldwide and guiding them on their sustainability journey. She started her sustainability career working in off-grid Pakistan and assessing the impact of solar technology on rural communities; recently, she founded her own sustainability consulting business, Enviro6. When she's not working, Fatima enjoys painting, traveling, and exploring the Philippines with her husband and 3-year-old.
Published Jun 26, 2023 8am EDT / 5am PDT / 1pm BST / 2pm CEST