The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
In the 2010 UN Global Compact-Accenture Global CEO Study, 49% of CEOs said that the sustainability agenda can only move forward if driven by greater consumer demand; government and corporate initiatives will not be enough. While sustainability advocates fret that companies are interested in sustainability initiatives only to sell more stuff, CEOs are frustrated by the dissonance between what consumers say they want and the values that their spending reflects. To quote a CEO from the survey: Read More...
Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s unrealistic to expect people to immediately switch from chocolate to fruit, for example, so it is hoping to incentivize making smarter food choices by offering participants money-saving vouchers for healthier foods and drinks and in-store offers from partner retailers such as Asda, Co-operative Food, Lidl and Aldi. Read More...
How can utilities be persuaded to help their customers use less electricity and natural gas? It’s entirely possible, starting with regulatory reforms that remove any linkage between the financial health of our hometown utilities and the amount of electricity and natural gas they sell. NRDC and diverse allies have dedicated literally decades of effort to getting such measures adopted, and a new study by the American Council for an Energy-Efficient Economy provides new insights on progress across the United States. Read More...
We’ve all faced this great moral dilemma whenever we stay in a nice hotel. The little sign in the bathroom reads, “Please help us protect the environment and conserve water by reusing your towel.” Even those of us who consider ourselves environmentalists often balk; we’re paying hundreds of dollars to stay in their hotel, and, darn it, we really want a clean towel. Read More...
From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an opportune moment for drawing on the latest thinking from behavioral sciences. Read More...
While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event that represents the true spirit of the holiday season, #GivingTuesday. Read More...
Duke Energy Carolinas, which provides roughly 20,000 megawatts of electricity to approximately 2.4 million customers throughout the Carolinas through a mix of nuclear, coal-fired, natural gas and hydroelectric power generation, announced on Friday the addition of a “Green Source Rider” that will offer its large customers an opportunity to purchase renewable energy, apparently in response to requests from some of said large customers. Read More...
To the tune of Dolly Parton’s "Sometimes it’s hard to be a woman," I hear myself humming, "Sometimes It’s hard to be a sustainability person… giving all our love to just one plan."That plan — to educate, to warn, to inform, ergo ‘get people to use less water’ — is more than ambitious (especially in the UK). It is unproductively naive, unless we get behaviour change expertise involved at the front, middle and centre of our work. Here is why … Read More...
Despite being the No. 3 wireless carrier in the United States, Sprint leads the industry in phone recycling. Last year, Sprint reclaimed 4.4 million phones through voluntary collection programs — compared to AT&T’s 3.1 million and Verizon’s 3 million — and in September, Guinness World Records recognized Sprint for shattering the record for the number of cellular phones recycled in one week: 103,582 cellular phones, more than double the previous record. Read More...
Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours? Read More...
San Francisco-based EOS Climate, which incentivizes the complete life cycle management of harmful refrigerants, on Tuesday announced the launch of its Refrigerant Asset System™ (RAS), the first cross-sector business model that focuses on refrigerants as assets. Read More...
Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as the CCLA, the Joseph Rowntree Charitable Trust and the Pensions Trust, said they wish to invest in companies that focus on the longevity and productivity of their business operations. The investors claimed there is “considerable evidence that paying the living wage helps to achieve these objectives.” Read More...
This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their homes has reportedly decreased 90% in the past 30 years.PROJECT WILD THING - official trailer from Green Lions. Read More...
“We need to do something about the environmental damage in our heads.”(Time, 24 May 1993). Read More...
To mark Global Handwashing Day (GHD) — October 15th — Unilever’s Lifebuoy brand has announced a significant expansion of its Help a Child Reach 5 campaign. Launched in February in Thesgora, India, a rural village known to have one of the highest rates of diarrhoea in the country, the campaign aims to end preventable deaths of children under five by changing hand-washing behaviors, one village at a time. Today, Lifebuoy has confirmed it will extend this program to communities and villages across 17 countries globally. Read More...
Last week, McDonald’s USA announced the launch of a new Happy Meal Books promotion, coinciding with National Family Literacy Day on Nov. 1. From Nov. 1–14, Happy Meals will be accompanied by one of a series of four original books designed to encourage children to eat right and be more active.As part of the launch of Happy Meal Books, McDonald’s is collaborating with Reading Is Fundamental (RIF), the largest children’s literacy nonprofit in the U.S., to help more children and their families discover the joy of reading. RIF will distribute 100,000 Happy Meal Books to children who do not have easy access to books. Read More...
Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones that people were actually driving, with coffee cups in the console and crumbs in the backseat. Read More...
The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national economics, social mores, political and religious beliefs and fear.Clients are always asking us to develop “education” campaigns to change attitudes or behaviors, thinking (logically) that if people only understood the facts, they’d change their behavior. Read More...
New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried out online between March and May of this year. A quick distillation of the research reveals seven themes: Read More...
Psychologists have found that buying life experiences makes people happier than buying possessions, but who spends more of their spare cash on experiences? We now know that extroverts and people who are open to new experiences tend to spend more of their disposable income on experiences, such as concert tickets or a weekend away, rather than hitting the mall for material items.In a recent study, we examined the responses of people who completed online questionnaires about their shopping habits, personality traits, values and life satisfaction. These habitual “experiential shoppers” reap long-term benefits from their spending: They reported greater happiness. Read More...