SURFACING SUBMERGED VALUE -
Even a broken clock is right twice a day. But standard formulas for calculating risk leave out critical factors — such as vulnerability and submerged risks — that would more holistically and accurately assess risk. A new model addresses this.
MARKETING & COMMUNICATIONS -
If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story.
MARKETING & COMMUNICATIONS -
Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the
relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand
focus.
ORGANIZATIONAL GOVERNANCE -
This pandemic throws a spotlight on the interdependencies between business, nature and society. It may be tempting right now, when it is hard to see beyond the next few weeks, to dismiss the SDGs as a distraction. But they have been described as a “crowd-sourced purchase order from the future” precisely
because they offer a tremendous business opportunity.
SURFACING SUBMERGED VALUE -
COVID-19 has fragmented the future. Your best-laid plans may lie broken. But it is possible to bring order to a world of multiple, uncertain futures; and lay the groundwork for the reset we need.
ORGANIZATIONAL GOVERNANCE -
The rise of the benefit corporation is in direct response to shareholder primacy. Under benefit corporation frameworks governed by state law, corporations that operate according to a “doing well by doing good” ethos may be shielded from a range of acquisition tactics and shareholder suits.
ORGANIZATIONAL GOVERNANCE -
A conscious organisation accepts that there are limits to profit and that it should not be the priority. This change is about future-proofing your organisation. It’s not an ‘if’ question — it’s ‘when.’
ORGANIZATIONAL GOVERNANCE -
To buy into a new vision of business, CEOs need to connect to it as people and write it into their own personal narrative of how their work fits into the world. They need to ask: What’s my legacy?
NEW METRICS -
Transformational ESG goals seek to make changes across companies’ entire value chain and even society. But in a recent review of 50 of the Fortune 250
companies, incremental ESG goals are still the norm.
CONSUMER BEHAVIOR CHANGE -
In its 2018 Sustainability Report, the tobacco giant explains how it is finding success by transforming its business, and allowing stakeholders to see concretely how the company is shifting its resources to achieve a smoke-free future.
ORGANIZATIONAL GOVERNANCE -
These companies will not only make a social difference — they will become an engine for good, attracting the partners, resources and revenues to put their businesses on a profitable path and scaling their potential for impact. A classic win-win, and a high-water mark for purpose.
ORGANIZATIONAL GOVERNANCE -
With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible.
ORGANIZATIONAL GOVERNANCE -
Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us.
PRESS RELEASE -
Sustana Group, the leader in sustainable, recycled fibers and paper products with the smallest environmental footprint, is proud to announce the launch of its 2019 sustainability strategy.
ORGANIZATIONAL GOVERNANCE -
Simon Mainwaring has an “all-hands-on-deck” sense of
purpose — and that purpose is to help us find ours.
MARKETING & COMMUNICATIONS -
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.
COLLABORATION & CO-CREATION -
This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.
CIRCULAR ECONOMY -
The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not just consumers that care. A recent NAEM trends report found that in boardrooms across the country, companies are committing to addressing the climate challenges of our time by setting and meeting ambitious climate goals.
COLLABORATION & CO-CREATION -
This week, two fashion giants with extensive brand portfolios announced partnerships that show promise for cleaning up “dirty fashion.”