INNOVATION & TECHNOLOGY -
The Alliance’s vision for net-positive hospitality includes standardizing sustainability metrics across the industry and a shared vision for giving back to destination communities more than it takes.
MARKETING & COMMUNICATIONS -
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
ORGANIZATIONAL GOVERNANCE -
Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times."
MARKETING & COMMUNICATIONS -
Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
MARKETING & COMMUNICATIONS -
Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.
MARKETING & COMMUNICATIONS -
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
CONSUMER BEHAVIOR CHANGE -
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.
INNOVATION & TECHNOLOGY -
Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see.
MATERIALS & PACKAGING -
The bottle, 35 grams lighter than the commercial standard,
could represent a significant decrease in the carbon footprint of Champagne bottling.
CIRCULAR ECONOMY -
Astral’s 'This Round's for the House' initiative is part of the Adobe Brick Project — its ongoing upcycling program to build homes and brighten communities in Jalisco.
ORGANIZATIONAL GOVERNANCE -
In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business.
MARKETING & COMMUNICATIONS -
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere.
COLLABORATION & CO-CREATION -
The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts
transparently and authentically.
ORGANIZATIONAL GOVERNANCE -
Every organisation should be able to identify what a sustainable version of itself looks like, who is needed to run and support that, and where there are needs for new skills and roles within it.
ORGANIZATIONAL GOVERNANCE -
Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a
recession.
ORGANIZATIONAL GOVERNANCE -
Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B
company.
MATERIALS & PACKAGING -
Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem.
CIRCULAR ECONOMY -
“How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone
CIRCULAR ECONOMY -
The dried fruit snack maker is on a mission to put a dent in the massive
produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’