MARKETING & COMMUNICATIONS -
Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way.
FINANCE & INVESTMENT -
It is important to know the difference between these terms — and the potential for there to be some divergence between how a company performs on either measure. A company with a high impact rating and low ESG risk doesn’t necessarily mean it’s a great investment opportunity.
CONSUMER BEHAVIOR CHANGE -
By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
CONSUMER BEHAVIOR CHANGE -
Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL
season tickets.
MARKETING & COMMUNICATIONS -
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
MARKETING & COMMUNICATIONS -
Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.
MARKETING & COMMUNICATIONS -
The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.
CIRCULAR ECONOMY -
Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses.
CONSUMER BEHAVIOR CHANGE -
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.
CIRCULAR ECONOMY -
Founded by cardiologist Dr. Elizabeth Klodas, Step One Foods is aiming to change the paradigm in the US from treating high cholesterol and heart disease with drugs to the ancient wisdom of using food as medicine.
MARKETING & COMMUNICATIONS -
New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L'Oréal's brand portfolio.
SURFACING SUBMERGED VALUE -
The financial and reputational freefall that Eli Lilly experienced in the first few weeks of Musk’s tenure as Twitter chief illustrated an underappreciated factor in an organization’s level of vulnerability: validity. Companies need a risk model that includes the key elements of vulnerability — and that helps them take precautions, set up checkpoints and plan for contingencies.
MARKETING & COMMUNICATIONS -
BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for all consumers, not just those moved by sustainability claims.
MARKETING & COMMUNICATIONS -
When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results.
MATERIALS & PACKAGING -
Men’s apparel startup HyperNatural is aiming to subvert the industry’s reliance on synthetic materials with its unique fabric made from a blend of recycled and organic waste streams. While it’s still ironing out circularity kinks, the brand is determined to not make perfection the enemy of progress.
NEW METRICS -
One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.
CONSUMER BEHAVIOR CHANGE -
COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more, we must change social norms so that people feel compelled to opt in.
MARKETING & COMMUNICATIONS -
Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices.
ORGANIZATIONAL GOVERNANCE -
The GOAL platform aims to standardize sustainability reporting and processes across some of the US’s largest public gathering spaces — and entice the rest to come aboard.
ORGANIZATIONAL GOVERNANCE -
Rather than undoing years’ worth of progress, brands must double down on ESG strategies that can (and will) continue to bear fruit.