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Stories About Brands for Good

Found 124 stories. Page 7 of 7.

How to Engage the 90% of Our Brains That Resists Changing Behaviour
How to Engage the 90% of Our Brains That Resists Changing Behaviour

CONSUMER BEHAVIOR CHANGE - In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which consumers can achieve their sustainability aspirations.

CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US

CONSUMER BEHAVIOR CHANGE - One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program.

Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits

CONSUMER BEHAVIOR CHANGE - Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s difficult to motivate consumers to act upon their best intentions. They may state their preference to buy organic, ethically produced products in the abstract, but their actual choice may be different at the point of purchase.

P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues
P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues

MATERIALS & PACKAGING - Earlier this year, P&G outlined a comprehensive framework for its leading brands to increase their positive impacts on society and the environment. But forest-conservation NGOs say they need less talk, more action when it comes to P&G's tissue products.