CONSUMER BEHAVIOR CHANGE -
Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.
INNOVATION & TECHNOLOGY -
While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns?
MARKETING & COMMUNICATIONS -
Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.
CIRCULAR ECONOMY -
With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.
ORGANIZATIONAL GOVERNANCE -
On the third and final day at the UN Forum on Business and Human Rights, it was clear all businesses are being asked to address a fourth ‘p’ — peace. As well as helping to prevent conflict, companies are increasingly taking responsibility for sustaining peace.
ORGANIZATIONAL GOVERNANCE -
New CDP research says industry 2020 zero-deforestation commitments are now impossible; and Councilmembers and Indigenous activists in New York and LA call for a boycott of Brazilian meat companies and a shift toward plant-based diets.
ORGANIZATIONAL GOVERNANCE -
More and more mission-driven organizations are making positive environmental changes, often through partnerships with other companies and nonprofit organizations. One of the major ways businesses can contribute to environmental efforts is by planting trees.
MARKETING & COMMUNICATIONS -
While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.
ORGANIZATIONAL GOVERNANCE -
Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.
ORGANIZATIONAL GOVERNANCE -
A few weeks ago, The Business Roundtable reached a major milestone on the path toward a broadly accepted redefinition of business purpose. What's next? We have some ideas.
MARKETING & COMMUNICATIONS -
Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.
FINANCE & INVESTMENT -
Salesforce reinforces sustainability commitments at UNGA and Climate Week NYC with stakeholder engagement, STEM investments, and a new carbon accounting product.
FINANCE & INVESTMENT -
The world’s largest responsible investor group is campaigning to end the manmade fires raging through the Amazon, as latest assessment reveals increased
deforestation since the 2014 New York Declaration on Forests.
CONSUMER BEHAVIOR CHANGE -
Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.
MARKETING & COMMUNICATIONS -
The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.
CIRCULAR ECONOMY -
In the first gathering of the Sustainable Brands community in Uruguay last week, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change.
ORGANIZATIONAL GOVERNANCE -
As fires continue to ravage parts of the Amazon, the apparel giant says no more leather from Brazil until “we have the confidence and assurance that the materials used in our products do not contribute to environmental harm in the country.”
COLLABORATION & CO-CREATION -
The companies have signed a Fashion Pact, committing to practical targets together in climate, biodiversity and oceans. The Pact will be presented to heads of state during the G7 meeting this weekend in Biarritz.
CIRCULAR ECONOMY -
Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice.
CONSUMER BEHAVIOR CHANGE -
Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co. Ltd., in Lesotho.