INNOVATION & TECHNOLOGY -
With three billion new middle-class consumers projected to enter the global marketplace in the coming decades[1], it is now widely acknowledged that the global economy of tomorrow will face material scarcity and supply chain insecurity at an unprecedented scale — an inevitable consequence of an industrial era based on a make/use/dispose model. These new realities have galvanized an international community of academia, NGOs, governments and corporate interests to promote new principles to guide future economic decision-making.
INNOVATION & TECHNOLOGY -
In this recent interview, guest editor Adam Werbach and Pavan Sukhdev — leader of The Economics of Ecosystems and Biodiversity (TEEB) project and author of Corporation 2020 — discuss the shift in thinking, habits and values necessary for the widespread adoption and success of the circular economy, and the "follower-ship challenge" presented by early adopters.
INNOVATION & TECHNOLOGY -
Let’s start with where we are today. The state of the "economy," like the bible or the U.S. constitution, is granted semi-magical powers by most businesses, as if it were carved out of granite, solid and unmoving, never in flux. Yet we all know that the economy — which we'll define here as the system of production and consumption of goods and services within a given region — is ruled by no one, experiences massive upheavals as industries rise and fall, and serves to enrich some people and impoverish others. The economy requires the functioning of natural systems, from the hydrologic cycle to photosynthesis, to function.
INNOVATION & TECHNOLOGY -
In this Issue in Focus, guest editor Adam Werbach and the SB editorial team explore the broad range of radical economic and business-model innovations emerging, through which both startups and some of the top global brands are rethinking the future of business and creating new economic, environmental and social benefits.Discussion question:What do you think are the biggest challenges to overcome in the shift toward a circular economy?Join the conversation!
CIRCULAR ECONOMY -
Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place? Answering these questions can be profitable and fun.
INNOVATION & TECHNOLOGY -
Calling all innovators and implementers! In March 2013, Sustainable Brands will launch a new “Issues in Focus” editorial package, including daily features, interviews and case studies on the circular economy as a driver of business model innovation and social good.The Issue in FocusYou can't get a soy latte these days without hearing the words collaborative consumption, the circular economy, crade-to-cradle or the sharing economy. But how are these quasi-utopian concepts becoming real? What implications could they have for the future of business and the economy?
INNOVATION & TECHNOLOGY -
The Ellen MacArthur Foundation today launched the Circular Economy 100 (CE100), a three-year program aimed at bringing together a network of 100 leading companies globally to facilitate development and commitment to new circular economy projects. The CE100 will provide executive education on key themes and emerging trends, share knowledge and new learnings, and identify and develop solutions to common challenges. The objective is that by 2015 participating companies will have triggered circular initiatives that will result in an aggregated economic benefit of $10bn for the businesses involved.
INNOVATION & TECHNOLOGY -
This article first appeared on edie.net on January 28, 2013.Industrial systems based on circular economy models will be constrained by end-of-life material availability, limiting future improvements in process efficiency, scientists claim. A wider materials efficiency framework is required, they argue — one which encompasses not just circular resource flow systems but mitigation options for industrial carbon emissions and consumer demand.
PRESS RELEASE -
SAN FRANCISCO, Calif., October 17, 2012– Sustainable Brands recently announced complete programme details for its first pan-European conference to be held in London, November 27-28.