MARKETING & COMMUNICATIONS -
As we work to find a balance between greenwashing and greenhushing
sustainability claims, here are several tips for brands to keep authentically
guiding consumers toward better purchases.
SUPPLY CHAIN -
With $77B under threat due to water risk in supply chains, 50% of
large corporate buyers now engage suppliers on water issues; but only
14% financially incentivize senior leaders to act on water.
SUPPLY CHAIN -
The Scorecard — which evaluates global chocolate manufacturers,
brands and retailers on social and environmental criteria in seven areas — helps
consumers make ethical purchasing decisions and incentivizes companies to
improve their performance in these areas.
PRESS RELEASE -
Hear from pioneering authors shaping the future of marketing, sustainability, and leadership, offering actionable insights for driving impactful change.
ORGANIZATIONAL GOVERNANCE -
Focusing on the material footprint of the upcoming summer Games, Paris 2024 is
leaning heavily into recycled materials and plans for reuse of all temporary
infrastructure, furniture and equipment.
PRESS RELEASE -
MARS, Reddit, Land O’ Lakes, Procter & Gamble, Target, The Guardian are among the companies confirmed to showcase how brands are redesigning products and services that influence culture and behavior toward more sustainable consumption and lifestyles.
MARKETING & COMMUNICATIONS -
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix
for nature’ — brands can produce compelling sustainability content that also
helps protect nature and wildlife.
ORGANIZATIONAL GOVERNANCE -
We spoke with Executive Vice President of Stewardship Paul Snyder about the
holistic system of business that has made Tillamook the darling of the dairy
aisle.
MARKETING & COMMUNICATIONS -
Good Energy helps writers and other entertainment professionals address the
climate crisis with confidence and make climate storytelling a mainstream
narrative for all audiences.
SUPPLY CHAIN -
Here, Abby Rinne — Director of Sustainability at the U.S. Soybean Export
Council — discusses how U.S. Soy is helping customers both here and abroad reach their sustainability goals.
MARKETING & COMMUNICATIONS -
While the new mandate was scaled back from what was originally proposed, US
companies must now prepare to join many markets around the world in the
climate-risk disclosure game.
ORGANIZATIONAL GOVERNANCE -
The 2024 EY Europe Long-Term Value and Corporate Governance Survey finds
just 24% of EU company leaders understand how ESG priorities will
create value; Boards must step up and challenge cooling
corporate commitment to sustainability.
SUPPLY CHAIN -
innocent Drinks adds £1m to its Farmer Innovation Fund to support regenerative
fruit & vegetable farming within its supply chain, while Applegate sets to
transitioning its entire beef hot dog portfolio to regeneratively grazed beef by
2025.
MARKETING & COMMUNICATIONS -
Brand Finance finds the world’s biggest brands are missing out
on billions of dollars of potential value by failing to properly communicate
their sustainability achievements and progress.
SURFACING SUBMERGED VALUE -
The story of impact-driven chocolate maker Tony’s Chocolonely has important
lessons for sustainability practitioners — which makes its story even sweeter.
MARKETING & COMMUNICATIONS -
B Lab has launched a public comment period on new draft standards for B Corp
Certification — inviting businesses, civil society and the public to provide
feedback through an interactive website.
SUPPLY CHAIN -
The impact-driven chocolate brand doubled farmer premiums, further reduced child
labor and environmental impacts, and continued to grow its coalition of Mission
Allies.
CIRCULAR ECONOMY -
Here are 4 takeaways from the 2024 WEF annual meeting that the business world
should incorporate into sustainability strategies for the year ahead.
SUPPLY CHAIN -
The often-arduous process for meeting sustainable certification requirements can
be daunting, if not prohibitive, for smallholder farmers. Digitizing the process
removes pain points for both farmers and the companies that source their crops.