MARKETING & COMMUNICATIONS -
New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L'Oréal's brand portfolio.
INNOVATION & TECHNOLOGY -
This week at SB’22 San Diego,
over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day three keynotes, which featured pioneers disrupting and upleveling a variety of industries.
SUPPLY CHAIN -
A collaborative, network approach is helping global companies meet their suppliers where they are and ensure they have the resources and know-how to rise to growing imperatives to reduce climate impacts.
INNOVATION & TECHNOLOGY -
2 startups at the forefront of the carbon-capture space, Air Company and LanzaTech, continue to expand their portfolio of carbon-negative products and groundbreaking brand partnerships that will ensure global proliferation of their technologies.
MATERIALS & PACKAGING -
A key component of Procter & Gamble’s Climate Transition Action Plan is reducing the amount of virgin fossil-based plastic in packaging by 50% by 2030. How can P&G brands do their part, without compromising on the unique beauty, branding and functionality of their packaging?
INNOVATION & TECHNOLOGY -
The Beyond Plastics Challenge aims to address the plastics dilemma on Earth through the design and production of solutions aided by access to space. The two winning concepts will be able to conduct research in the International Space Station’s unique, weightless environment.
CIRCULAR ECONOMY -
New York-based startup Izzy Zero Waste Beauty is out to show the incredibly wasteful beauty industry that it can mend its wicked ways — vastly reducing its footprint through a hyper-local supply chain and 100% refillable, recyclable products.
MARKETING & COMMUNICATIONS -
The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.
MATERIALS & PACKAGING -
The partnership aims to commercialize and scale more sustainable alternatives to palm oil and fossil-fuel-derived cleansing ingredients — the current industry
standard in everyday cleaning and personal care products.
CIRCULAR ECONOMY -
The company — committed to sustainable agriculture and a truly inclusive approach for creating economic opportunity for the people of Boone County, West Virginia — has been growing lavender and raising bees on reclaimed coal mine soil since 2019.
SUPPLY CHAIN -
A new report by TRAFFIC, the FAO and the IUCN Species Survival Commission Medicinal Plant Specialist Group looks at 12 common, wild-harvested plant ingredients and their effects on local sourcing communities and ecosystems.
COLLABORATION & CO-CREATION -
In an effort to combat climate change and reduce plastic waste, Estée Lauder Companies’ charitable wing, the ELC Charitable Foundation, has partnered with Plastics for Change to improve the livelihoods of waste collectors in India while diverting ocean-bound plastics.
INNOVATION & TECHNOLOGY -
Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity.
MATERIALS & PACKAGING -
Big Plastic (and Big Oil) have a five-decade lead and massive economies of scale that will take a little longer to match in terms of costs and simplicity. But working with the right partners and openness to shaking up the status quo is paying off for brands willing to put their
principles and profits on equal footing.
COLLABORATION & CO-CREATION -
Mobile shower pioneer LavaMaeˣ and Unilever brand The Right to Shower have built a partnership that’s given more than 38,000 unhoused people dignity, hope and a fresh sense of opportunity.
SUPPLY CHAIN -
Brands and retailers using HowGood’s Latis platform can now further improve product impacts using uniform metrics and thus contribute to a global agricultural transition.
ORGANIZATIONAL GOVERNANCE -
Through its Kirei Lifestyle Plan, Kao aims to empower at least 1 billion people to live more gently and sustainably by 2030. We caught up with Kao’s Dave Muenz to hear about the company’s progress toward its goals; and how the pandemic has both impacted, but also provided opportunities for, progress on sustainability.
MATERIALS & PACKAGING -
Aveda and L’Occitane Group continue to raise the bar for beauty industry sustainability ambitions with new packaging innovations and a ‘nature-positive’
biodiversity strategy.
SUPPLY CHAIN -
The Edible Fats and Oils Collaboration urges the food and feed industry to advocate for new policy that considers the sustainability aspects of all fats and oils in one holistic system, instead of vilifying individual ingredients.
MATERIALS & PACKAGING -
Food-grade sample bottles produced by a consortium of companies dedicated to the cause are using Carbios' breakthrough enzymatic recycling process.