CIRCULAR ECONOMY -
As we emerge from COVID-19 and mental health rises up the corporate agenda, how
can businesses incorporate the subject into their core sustainability agenda, rather than treat it as a separate issue?
ORGANIZATIONAL GOVERNANCE -
As part of Chipotle’s mission to ‘cultivate a better world,’ it has expanded its debt-free degree program to include nearly 100 degree options in these fields at 10 US universities.
CIRCULAR ECONOMY -
The companies have launched a variety of new tools and services aimed at fostering a more inclusive tech workforce in the US, with a specific focus on women and underrepresented minorities.
INNOVATION & TECHNOLOGY -
We have set bold sustainability goals and worked to understand the gaps we need to fill and the impacts we can make based on our business and
expertise. We’re guided on this path by our Design for Environment program, which takes into account the full life-cycle of our products.
ORGANIZATIONAL GOVERNANCE -
In the past week, both Nike and Chipotle announced new sets of environmental and
social goals — and systems with which their executives’ compensation will be
tied to achieving them.
ORGANIZATIONAL GOVERNANCE -
The 10th annual study reveals that HR departments apparently underestimated
employee concerns about racial equity and social unrest. Was the pandemic, or lack of company buy-in, to blame?
CIRCULAR ECONOMY -
At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
ORGANIZATIONAL GOVERNANCE -
The next frontier of sustainability is regeneration
— building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.
FINANCE & INVESTMENT -
Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.
MARKETING & COMMUNICATIONS -
Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.
ORGANIZATIONAL GOVERNANCE -
Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that
creates value for the company and the society on which it depends.
ORGANIZATIONAL GOVERNANCE -
Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was intended to.
ORGANIZATIONAL GOVERNANCE -
We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant.
ORGANIZATIONAL GOVERNANCE -
Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership.
ORGANIZATIONAL GOVERNANCE -
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
ORGANIZATIONAL GOVERNANCE -
Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...
INNOVATION & TECHNOLOGY -
Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.
ORGANIZATIONAL GOVERNANCE -
In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been
remarkable.