MARKETING & COMMUNICATIONS -
While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers to be more mindful, Johnson & Johnson has launched Care to Recycle™, a recycling campaign that begins with a gentle reminder to recycle more items from the bathroom. It is the first recycling awareness campaign of its kind to be hosted exclusively on Tumblr.
CIRCULAR ECONOMY -
Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet the SBIOL public vote winner, O2E Technologies.
INNOVATION & TECHNOLOGY -
When the principals behind Peppermint Energy decided to tap into crowdfunding in 2012 to boost their start-up solar enterprise, they found money, but they also discovered another type of equity.“What became obvious to us is that the type of people who support crowd-funding initiatives can be very helpful to vet out what is, what is not and what should be,” said Chris Maxwell, president of Peppermint. “We used our Kickstarter campaign to get market feedback, to get a bunch of people to tell us whether we are on the right track.”
SUPPLY CHAIN -
Fair trade and organic fashion company INDIGENOUS has launched an Indiegogo campaign to crowdsource funds to increase access to The Fair Trace Tool and fund social impact research with artisans and farmers to bring the story of fair trade and supply chain transparency to the consumer at the point of purchase.
INNOVATION & TECHNOLOGY -
Chicago start-up F-Cubed, LLC (F3) is helping to stem the recurrence of infectious diseases across the food, health and environmental testing sectors with its disruptive invention — a portable diagnostic device that can analyze raw samples for pathogens in less than an hour.What does that mean?As an example of environmental testing, F3’s innovative analyzer can help swimmers avoid unforeseen illnesses by testing the bacteria levels within bodies of water.
INNOVATION & TECHNOLOGY -
New York-based startup Bombas Socks is poised to revolutionize the sock industry while spreading its message of pushing yourself to “Bee Better.”Two years ago, after learning that socks are the more requested clothing item at homeless shelters, founders David Heath and Randy Goldberg decided to create a company based on the TOMS shoes plan: One for One.Not only did Heath and Goldberg plan that for every pair of socks sold, they would donate one to a person in need, they knew that they needed to create the perfect sock. With all the new designs in the apparel industry in the past couple of decades, socks have pretty much stayed the same; they are more or less an afterthought. Heath and Goldberg worked to create a sock to “look better, feel better and perform better.”
SUPPLY CHAIN -
It seems that starting a successful business can happen at any time and to anyone. All it took for Jake Bronstein was a look at where all his underwear was manufactured. Once he realized that 99% of all men’s underwear sold in the U.S. was produced in developing nations, he organized a Kickstarter campaign in April 2012 with a mission to change that, build a better product, and help revive the American cut-and-sew industry (a mission shared by like-minded clothing manufacturers SustainU and Manufacture NY).
INNOVATION & TECHNOLOGY -
A Southern California-based start-up called Evo Eau says it has created a reusable water bottle that filters up to 99 percent of contaminants from municipally supplied tap water.The bottle is engineered for everyday use and does more than many of its mainstream competitors in terms of filtering out contaminants and harmful carcinogens such as Chromium 6 in tap water, Evo Eau claims.The start-up says that many filtering water bottles only conform to NSF42 standards, which only asks for filters to remove 50 percent of chlorine from water. Many do not even conform to these standards and bottled water companies are held to even fewer.
CIRCULAR ECONOMY -
It’s been only a few months since Fenugreen won the Innovation Open at the Sustainable Brands ’13 conference, but you wouldn’t know it based on their momentum and accomplishments since. Since winning SBIO, the company’s brilliantly simple product, FreshPaper, has been featured on NBC’s Today Show, Bloomberg, CNN, Dr. Oz and on Oprah’s Wow List.
COLLABORATION & CO-CREATION -
Today, Unilever announced an international awards program designed to inspire young people around the world to tackle environmental, social and health issues. Presented in partnership with the Cambridge Programme for Sustainability Leadership (CPSL), the Unilever Sustainable Living Young Entrepreneur Awards, a competition hosted on the Ashoka Changemakers platform, will offer the winner the HRH The Prince of Wales Young Sustainability Entrepreneur Prize.
INNOVATION & TECHNOLOGY -
When we launched our business in Texas nearly five years ago, our vision was to empower millions of people to reduce their carbon footprint, invest in the dreams and journeys of female entrepreneurs, and create an impact that inspires action. We came together in 2008 as sisters and friend and started our mission-based business, BlueAvocado.Today, we are thrilled to have a variety of eco-collections for food-on-the-go, travel and beauty that can be found at The Container Store, Whole Foods, Target, JC Penney and numerous online retailers.However, a key part of our original vision was to have a made-in-the-USA line, which at the time of our launch (and the height of the recession) was simply too great a challenge.
Growing consumer awareness of the vulnerable state of the global environment and food supply, along with increased education about ecologically sound foods, will lead to a long-term increase in environmentally conscious eating, according to a new report from the Center for Culinary Development (CCD) Innovation and Packaged Facts.
INNOVATION & TECHNOLOGY -
In their last semester at UC Berkeley, Alejandro Velez and Nikhil Arora were inspired by a class lecture about the possibilities of growing mushrooms using entirely recycled coffee grounds. The perfect representation of turning waste into wages, after various experimentations the pair founded Back to the Roots in 2009. We caught up with Nikhil to learn more about the company’s business model and its newest offering, a tabletop aquaponic farm.
SUPPLY CHAIN -
In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet LaborVoices.As an AAAS Science Policy Fellow for the U.S State Department’s Office of International Labor and Corporate Social Responsibility office, Dr. Kohl Gill was inspired to found LaborVoices while on a trade and labor delegation to Sri Lanka and Bangladesh.
COLLABORATION & CO-CREATION -
The United Nations Global Compact has announced it is redoubling its efforts to scale up corporate sustainability in Africa and emphasize the private sector’s role in contributing to the continent’s full economic and social renaissance.
ORGANIZATIONAL GOVERNANCE -
Last month, Ashoka Changemakers announced four winners of its League of Intrapreneurs: Building Better Business from the Inside Out competition, honoring initiatives within organizations that are pioneering game-changing models for business and society.
INNOVATION & TECHNOLOGY -
Oakland-based social enterprise Kuli Kuli is launching an Indiegogo campaign to leverage its “superfood” nutrition bar to help alleviate poverty in West Africa.Kuli Kuli Bars are gluten-free, raw and made with just a few simple all-natural ingredients, the company says. The bars also are low in calories but contain high amounts of fiber, protein and vitamins. The bars are made from moringa oleifera, a tree that has been widely documented for its vast nutritional properties and ability to grow in poor soil with little water.
INNOVATION & TECHNOLOGY -
Portland-based startup-up B-Line says its small team of electrical-tricycle couriers has replaced 20,000 commercial truck and van deliveries since its inception in 2009.
INNOVATION & TECHNOLOGY -
To prepare for this year's Sustainable Brands Innovation Open (SBIO) competition, we're catching up with some of our favorite entrepreneurial ventures from competitions past ...In most of the developed world, few of us give much thought to where our drinking water comes from. When thirsty, we need only to walk to the nearest faucet for an endless supply of fresh, potable water. Studies show the average American household wastes 100,000 to 200,000 gallons of water every year, while 780 million people in developing countries lack access to reliable drinking water — about one in nine people on the planet.
INNOVATION & TECHNOLOGY -
Seventeen years ago, Indigenous cofounders Scott Leonard and Matt Reynolds were picking burs out of hand-knit South American sweaters before delivering them to The Nature Company.