Ethan Soloviev is a farmer in upstate New York and the Chief Innovation Officer at HowGood.com, where he manages the world’s largest product sustainability database: 127 impact attributes across 33,000 unique ingredients and 1,000,000+ products.
He develops metrics for Fortune 100 retail and CPG companies that cut through inefficiency and radically transform business decision-making towards sustainability. Ethan is the author of Regenerative Agriculture, Regenerative Enterprise, and the monthly Regeneration Newsroom; you can read his latest articles on agriculture, business, and life at ethansoloviev.com