SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

From Talk to Action:
#SB15London Opening Night Sets Stage for Moving from 'What If' to 'How Now'

The opening plenary session at SB ’15 London introduced attendees to this year’s theme, HOW NOW?

The opening plenary session at SB ’15 London introduced attendees to this year’s theme, HOW NOW?

Sustainable Brands founder Koann Skrzyniarz commented that when Sustainable Brands started 10 years ago, its mission was to help those working in sustainability be more than ‘just a cost-centre.’ Today, Sustainable Brands chairs the largest global community of change-makers who are reshaping the future of commerce worldwide, and the conversation has come a long way — in fact it’s not about talking anymore, rather how to activate the momentum of sustainable business, now.

Couldn't make it
to
SB '15 London?
Catch up on
the week's
highlights
!
“Today, all evidence is to the contrary,” she asserted. “The conversation is now about how brands can and already are part of the solution. Brands are driving innovation and development to address some of our most dire issues. Brands are uniquely positioned to influence the future and have the potential to shift societal norms.”

She raised the example of mega-brands such as Unilever, which is proving that sustainable business thinking is a key driver of growth, cost efficiency and resilience. The momentum is there to build on; now it’s about activating that momentum, whether through large corporates or social entrepreneurs, by bringing faith communities together under the common mission of sustainability and the new tools and ideas coming online every day.

Next, world-class adventurer and entrepreneur Albert Bosch Riera closed the opening-night session by reminding us that while the journey is full of failures and non-starters, without those we would not see the successes. In fact, Bosch Riera shared how his life as an extreme athlete and explorer led him from being a self-proclaimed “Ego-Adventurer” to an “Eco-Adventurer,” recognising the need to align his passion with a purpose — namely, to do his part to protect the environment — and urged business to find similar alignment and authenticity in their efforts in order to find success.

Upcoming Events

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

Related Stories

Why Purpose-Driven Companies Should Focus on Their Hybrid Work Culture ORGANIZATIONAL GOVERNANCE
Why Purpose-Driven Companies Should Focus on Their Hybrid Work Culture
Today’s Workforce Is Woefully Underprepared for Tomorrow’s Challenges ORGANIZATIONAL GOVERNANCE
Today’s Workforce Is Woefully Underprepared for Tomorrow’s Challenges
New Research Offers Pathway to More Inclusive Travel Industry ORGANIZATIONAL GOVERNANCE
New Research Offers Pathway to More Inclusive Travel Industry
Avoiding Greenwashing Accusations Requires Cross-Functional Collaboration ORGANIZATIONAL GOVERNANCE
Avoiding Greenwashing Accusations Requires Cross-Functional Collaboration
Travel Companies Signal Sustainability Focus With Scientists on Staff ORGANIZATIONAL GOVERNANCE
Travel Companies Signal Sustainability Focus With Scientists on Staff
How High-Integrity Credit Projects Deliver Impacts Beyond Carbon ORGANIZATIONAL GOVERNANCE
How High-Integrity Credit Projects Deliver Impacts Beyond Carbon