SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

JoAnna Haugen

Founder
Rooted

JoAnna Haugen is tagged in 48 stories. Page 2 of 3.
4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise
4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise

Organizational Governance / Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate. - 2 years ago

Tourism Cares Lays Groundwork for ‘Meaningful Travel’ That Tackles Global Issues with Local Focus
Tourism Cares Lays Groundwork for ‘Meaningful Travel’ That Tackles Global Issues with Local Focus

Organizational Governance / Tourism must grapple with its place alongside growing and egregious social and environmental concerns. The Meaningful Travel Summit used Lake Tahoe as a case study of challenges and solutions for a specific destination; but everyone must reflect on these “global issues that need to be addressed, no matter where you work, or from what sector.” - 2 years ago

Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies

Innovation & Technology / Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate. - 2 years ago

In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact

Circular Economy / Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers. - 2 years ago

Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable

Circular Economy / The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face of climate change. - 2 years ago

Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort
Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort

Innovation & Technology / The futuristic hotel is being built using a ‘360-degree, holistic circular approach.’ With a data-driven approach to next-level ecotourism, Svart’s goals include not only its guests’ relaxation, but education on environmental conservation, and changes in ‘attitude and behavior.’ - 2 years ago

‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies
‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies

Circular Economy / The UK has lost almost half its wildlife and plant species since the Industrial Revolution. The new campaign, from the Council for Sustainable Business, specifically addresses nature-focused challenges and solutions for businesses. - 2 years ago

Citizen Science Engages Travelers, Contributes to Conservation Efforts
Citizen Science Engages Travelers, Contributes to Conservation Efforts

Innovation & Technology / The natural intersection of citizen science and tourism is obvious: If travelers are already participating in these activities, why not encourage deeper understanding and awareness about the natural world while also advancing scientific research? - 2 years ago

Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions

Marketing & Communications / Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissions. - 2 years ago

Tourism Industry’s Vision for the Future Is Collaborative, Locally Focused
Tourism Industry’s Vision for the Future Is Collaborative, Locally Focused

Circular Economy / Many people are becoming more aware of their environmental footprint and the impact they have on people and the planet. This awareness can be harnessed by the tourism industry to shift passive sea-and-sun tourists into more conscientious, actively engaged travelers. - 3 years ago

‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand
‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand

Circular Economy / Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture. - 3 years ago

Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend

Circular Economy / It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people out of the sky. - 3 years ago

With Aggressive Expansion, Too Good to Go Doubles Down on Commitment to Address Food Waste
With Aggressive Expansion, Too Good to Go Doubles Down on Commitment to Address Food Waste

Circular Economy / Beyond being the world’s largest business-to-consumer marketplace for surplus food, Too Good to Go is a movement. Not only does it offer a win-win-win solution for food, people and the planet — the company seeks to inspire and empower individuals around the world to take action against food waste. - 3 years ago

As Travel Resumes, So Does Focus on Decarbonization of Aviation
As Travel Resumes, So Does Focus on Decarbonization of Aviation

Innovation & Technology / After a lengthy pause, tourism stands on the precipice of restarting again. But even as many travelers prepare to take to the open skies, aviation continues to grapple with its oversized carbon footprint compared with the rest of the industry. - 3 years ago

New Rewilding Europe Partnership Offers Regenerative Model for Travel Industry
New Rewilding Europe Partnership Offers Regenerative Model for Travel Industry

Circular Economy / A new collaboration with Exodus Travels opens opportunities for tour operators and travelers to help regenerate biodiversity at degraded destinations — and a thoughtful model with which to reopen global travel. - 3 years ago

Safety, Nature, Resourcefulness Are Key Features of Sustainable Urban Design
Safety, Nature, Resourcefulness Are Key Features of Sustainable Urban Design

Circular Economy / The move toward more sustainable, inclusive and safer cities isn’t just better for the environment. These spaces contribute to a higher quality of life, foster community, encourage collaboration, and are more resilient and economically productive. - 3 years ago

Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism

Consumer Behavior Change / Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront. - 3 years ago

With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere

Consumer Behavior Change / The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage. - 3 years ago

Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

Circular Economy / Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. - 3 years ago

A Sustainable Future for Tourism Requires Kicking the Bucket (List)
A Sustainable Future for Tourism Requires Kicking the Bucket (List)

Consumer Behavior Change / Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time to rethink the travel-focused bucket list. - 3 years ago