Justin Coates is the Consumer Insights & Marketing Leader within Eastman’s Corporate Innovation division, responsible for establishing a consumer insights function that champions the voice of the end consumer across Eastman’s business units. Before joining Eastman in 2017, Justin spent a decade at Cotton Incorporated managing their global consumer insights research and positioning himself as a thought leader on consumer trends with the world’s largest textile companies. Justin holds a Masters of Economics degree from North Carolina State University and a Bachelors of Arts degree in Political Science from High Point University.