Liz Franks is the brand manager for the Mars Pet Nutrition brand, Sheba (cat food & treats) for the US market. In her role, she is responsible for delivering sustainable brand growth while ensuring a future with fish through the Sheba brand’s purpose of Coral Reef Restoration. In 2023, as part of the Mars Ambassador Program (MAP), Ms Franks traveled to Indonesia to be trained in scalable Coral Reef Restoration in the Mars Assisted Reef Restoration System (MARRS) method. Ms Franks has over 12 years of experience in brand marketing and has worked with companies such as Reckitt and Procter & Gamble in the past.