Lorne Craig

Lorne Craig is tagged in 5 stories.

From Footprint to Handprint: AT&T, Dell, SHINE and More on the Path to Net Positive

Innovation & Technology / It is an achievement of the sustainability movement that standards for measuring and reducing our societal and planetary footprint have been established and are being tracked. But evolution tells us that more must be done - business must become restorative. Where is the roadmap for that? - 8 years ago

Thinking Outside the Room: Catalyzing and Speeding Up Purpose-Driven Innovation

Innovation & Technology / The San Diego breeze rustles the palm fronds above the Mission Bay Patio - it's nice to be in an outdoor presentation space enjoying the Southern California climate. The topic for the afternoon is innovation, and the panel brings a good range of perspective. Carrie Majeske kicks things off by detailing some of Ford's initiatives under the tagline, "Driving change for a better world." - 8 years ago

Purpose Through Transparency: Consumer-First Mindsets in Brand Positioning

Stakeholder Trends and Insights / As brands start to realize that considering sustainability is no longer optional, many will be tempted to employ a traditional control-and-command approach to communications around their practices and issues. The experts on this panel Tuesday morning explained why it's a good idea to do just the opposite, and involve consumers (and other stakeholders) in the strategic conversation. - 8 years ago

SPLC: How to Drive Human Health, Environmental and Social Impacts with Institutional Purchasing

Supply Chain / What could be a dry technical presentation on supply chain metrics is immediately derailed, as presenter Scot Case, Training Developer for the Sustainable Purchasing Leadership Council (SPLC), elects to depart from the predetermined slide show, and instead deliver the content in a workshop-style format. So much for a nice, easy-to-write post. - 8 years ago

Targeting a Trillion-Dollar Impact: Applying the Work of The Sustainability Consortium

Supply Chain / As a creative guy sitting between the manager of recycling for a major retailer and a supply chain expert for a large clothing brand, I certainly feel like I am bringing the knife to the metrics gunfight in this session. But the sheer corporate heft The Sustainability Consortium (TSC) carries makes learning more about its systems and metrics pretty important for anyone working in the field. TSC CEO Sheila Bonini starts us off with an introduction to the staggering impacts of consumer goods: they are linked to more than 60 percent of greenhouse gas emissions, some two thirds of deforestation and 75 percent of forced and child labor issues. - 8 years ago