CONSUMER BEHAVIOR CHANGE -
The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop.
MARKETING & COMMUNICATIONS -
We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can.
ORGANIZATIONAL GOVERNANCE -
Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time.
MARKETING & COMMUNICATIONS -
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.
SUPPLY CHAIN -
The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit.
ORGANIZATIONAL GOVERNANCE -
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.
FINANCE & INVESTMENT -
Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress.
MARKETING & COMMUNICATIONS -
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.
MARKETING & COMMUNICATIONS -
Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices.
MARKETING & COMMUNICATIONS -
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.
MARKETING & COMMUNICATIONS -
With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage?
CIRCULAR ECONOMY -
Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities.
SUPPLY CHAIN -
At SB’23 San Diego, a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further.
ORGANIZATIONAL GOVERNANCE -
At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual.
MARKETING & COMMUNICATIONS -
Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.
MARKETING & COMMUNICATIONS -
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.
SUPPLY CHAIN -
At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced.
CIRCULAR ECONOMY -
Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and traditions along with stargazing.
CIRCULAR ECONOMY -
Keynotes on day 2 of SB’23 San Diego
touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.
ORGANIZATIONAL GOVERNANCE -
This week at SB’23 San Diego,
over 1K sustainability practitioners have converged to share insights, tools, inspiration and collaboration opportunities aimed at building a
regenerative future for all. Here, our opening-night keynotes highlight the first of many examples this week of businesses creating benefits on the ground.