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MARKETING & COMMUNICATIONS - Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model.
ORGANIZATIONAL GOVERNANCE - Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an island and many challenges they face are shared by their peers, competitors, suppliers and customers. In order to support shared learning and collaboration beyond the conference itself, members of the SB advisory board designed a new structure — the SB Collaboratory — to provide a forum for these professionals to come together to share experiences, ask questions, learn from each other and brainstorm a path forward.
NEW METRICS - One of the key messages in the upcoming book The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, More Open World is the “need to set goals in companies based on science, not on what we think we can do, not bottom-up,” says author Andrew Winston.
MARKETING & COMMUNICATIONS - Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contributing to those in need.
ORGANIZATIONAL GOVERNANCE - One organization taking the initiative to improve gender representation in its industry is Cognizant Technology Solutions — whose employee-led Women Empowered initiative attracts and retains female associates through active recruitment, talent development, communication and networking.
FINANCE & INVESTMENT - The ice cream brand aims to help 5,000 female cocoa farmers in Côte D'Ivoire achieve financial stability and diversify their incomes, for greater prosperity in the cocoa-farming offseason, by 2025.