SUPPLY CHAIN -
The often-arduous process for meeting sustainable certification requirements can
be daunting, if not prohibitive, for smallholder farmers. Digitizing the process
removes pain points for both farmers and the companies that source their crops.
MARKETING & COMMUNICATIONS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.
FINANCE & INVESTMENT -
How T. Rowe Price brought capital to under-resourced communities and ensured it had the desired impacts, while inspiring pride and creativity among corporate associates.
FINANCE & INVESTMENT -
We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
COLLABORATION & CO-CREATION -
We spoke with Keith Dokho, USAID’s Private Sector Engagement Secretariat Lead,
about how the organization is shifting to support the private sector’s
environmental and social progress.
SUPPLY CHAIN -
The certification signifies attention to worker empowerment, fair wages and
more; but whether it will galvanize competitors and partners to make such a
commitment remains to be seen.
CONSUMER BEHAVIOR CHANGE -
The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
MARKETING & COMMUNICATIONS -
The names that resonate with consumers and shop optimism in an industry hoping
to fix a host of complicated, global problems will help form a foundation for
many years of success.
MARKETING & COMMUNICATIONS -
As sustainability claims are more widely scrutinized, companies may be tempted
to stop talking about their efforts altogether. But the risk of avoiding the
topic to protect your brand has much farther-reaching implications than you may
think.
MARKETING & COMMUNICATIONS -
British Olympians Sir Ben Ainslie and Hannah Mills have created calls to
action for young people, with a special focus on marine efforts, as part of a
program to educate children ages 8-18 on the complexities of climate change
and how to take meaningful action.
MARKETING & COMMUNICATIONS -
“This puts the onus firmly on brands to properly educate consumers so that
awareness and understanding of major climate-related terms are increased across
the board.” — Paul Flatters, founder/CEO, Trajectory
ORGANIZATIONAL GOVERNANCE -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
MARKETING & COMMUNICATIONS -
Tracksmith’s brand purpose: To celebrate the competitive spirit that unites
runners around the world and support dedicated runners at every stage of their
journey.
CONSUMER BEHAVIOR CHANGE -
Building a culture of sustainable living can only be achieved when brands and
consumers align their efforts and take action together on the most impactful
behaviors.
FINANCE & INVESTMENT -
Food investors and entrepreneurs would do well to mark the major focus on
plant-based protein innovation happening for our neighbors to the South.
MARKETING & COMMUNICATIONS -
We caught up with TrusTrace co-founder and CEO Shameek Ghosh to discuss
companies’ tendency to ‘greenhush’ to avoid scrutiny around sustainability and
his advice for overwhelmed retailers.
MATERIALS & PACKAGING -
Assessing how products resonate with consumers and using those insights to
refine them is a critical part of product development — and just one way that
strategic insights add value for brands.
MARKETING & COMMUNICATIONS -
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and
the mindset shifts required to pioneer circular solutions for the future.
CIRCULAR ECONOMY -
How reuse models in Latin America have succeeded, and what the Global North can
learn from them.
ORGANIZATIONAL GOVERNANCE -
While achieving these goals may not be easy, these practices help break down
lofty goals and create coordinated, meaningful change.