Mike Hower
Founder & Principal Consultant, Hower Impact
Mike Hower is the founder of Hower Impact — a boutique consultancy delivering best-in-class strategic communication advisory and support for corporate sustainability, ESG and climate tech.
With more than 15 years of experience on both sides of the podium — as a journalist and communication strategist for leading global companies — Mike is on a mission to drive sustainability forward through the power of story. His expertise spans external/internal sustainability communication strategy and execution, sustainable branding and messaging, content creation and ESG reporting. Mike has served as a communication strategist at both large and small agencies, including Edelman, and has led in-house communication efforts at purpose-driven startups. His experience spans multiple industries from tech to apparel and consumer packaged goods — including working with The North Face, Mars, HP, Kashi, Snap, Westinghouse, Merck, SurveyMonkey and Norton LifeLock, among others.
As a journalist, Mike covered topics including sustainability strategy, climate policy, the circular economy, energy and more for GreenBiz, Sustainable Brands and Triple Pundit. Mike continues to share insights and ideas around sustainability storytelling on LinkedIn, writing his ENGAGE newsletter and blog, and hosting The Sustainability Communicator — a podcast exploring the intersection of sustainability strategy and storytelling.
Mike has a M.A. in Strategic Communication from George Washington University and a B.A. in Political Science and History from the University of California, Davis. When Mike isn’t communicating sustainability, he likes to travel, go on outdoor adventures with his golden retriever, and spend time with friends and family.
Mike Hower is tagged in 1051 stories.
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Organizational Governance /
It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?
- 4 years ago
Supply Chain /
SB'19 Detroit was full of rich discussions from brands, technology providers and alliances driving holistic changes in supply chains and other complex systems — and shining light on problems along the way.
- 5 years ago
Consumer Behavior Change /
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
- 5 years ago
Innovation & Technology /
It’s been a good couple of years for the solar industry. In 2015, some 7.5 megawatts were added to the grid in the United States, according to the Solar Industries Association (SIA), which fueled 19 percent in the photovoltaic market over 2014.
- 8 years ago
Marketing & Communications /
Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research.
But while prior research attributes this gender gap in sustainable consumption to personality differences between the sexes, the new study proposes that it may also stem partially from a prevalent association between "green" behavior and femininity, and a corresponding stereotype — held by both men and women — that sustainable consumers are more feminine.
- 8 years ago
Stakeholder Trends and Insights /
“Climate change and conservation are inextricably linked,” U.S. President Barack Obama said last week at the 2016 IUCN World Conservation Congress in Honolulu, Hawaii. “Few people understand the stakes better than our Pacific island leaders because they are seeing already the impact. Rising sea levels and temperatures pose an existential threat to your countries.”
- 8 years ago
Organizational Governance /
The California State Assembly last week approved sweeping legislation that extends the state’s targets for reducing greenhouse gases from 2020 to 2030. Under SB 32, California would reduce its greenhouse gas emissions to 40 percent below 1990 levels by 2030.
The new legislation builds off of the projected success of AB 32, the California Global Warming Solutions Act of 2006, which calls for California to reduce greenhouse gases to 1990 levels by 2020 — a target the state is expected to reach.
- 8 years ago
Innovation & Technology /
Transportation accounts for around one-seventh of global greenhouse gas emissions, according to the U.S. Environmental Protection Agency. And globally, greenhouse gas emissions are rising faster in transportation than in any other sector, with rapid motorization — more cars and trucks — being the principal cause.
- 8 years ago
Innovation & Technology /
Carpet might not seem like a major player in the climate change fight, but the process of making it actually is quite impactful on the environment. Most carpets are synthetic — nylon, polyester, acrylic — all of which are petroleum-based products. Throw in other petroleum-based adhesives and materials used to back the synthetic fibers, chemical dyes to repel stains and fire, and a lack of reliable recycling methods, and you’ve got a recipe for some unsustainable practices.
- 8 years ago
Innovation & Technology /
California’s aggressive climate policies — combined with the sheer size of its economy — have helped it create the most clean energy jobs of any state in the country, according to a new study by the UC Berkeley Labor Center.
The report, The Link Between Good Jobs and a Low Carbon Future, says the Renewables Portfolio Standard (RPS) — California’s principal climate policy — has created 25,500 blue-collar job years — or around 53 million hours of blue-collar construction work. Many of these jobs have been created in regions of the state where they are most needed, with high unemployment and low income.
- 8 years ago
Circular Economy /
More than half of the United States isn’t recycling, and PepsiCo is setting out to help change that with a brand new ad. Designed to motivate people to recycle, the ad depicts a series of humorous examples of people doing activities halfway — like dog-grooming, running a race and mowing the lawn — as a way to remind them to take the extra step to recycle.
- 8 years ago
Innovation & Technology /
Sometimes innovation comes from unexpected places — a father-son duo in Chino Hills, California has transformed a family furniture business into Sunflare, a solar energy company that produced solar “wallpaper,” among other high-efficiency PV products.
For more than a decade, Len Gao and his son, Philip Gao, used the furniture business to finance their research on flexible solar panels. After much trial and error, they developed solar panels that are so lightweight and flexible they can be installed on nearly any building surface with little more than double stick tape.
- 8 years ago
Collaboration & Co-Creation /
When Stan Avery founded Avery Dennison in 1935, he set out to create a values-based business admired as much for its ethics and integrity as for its innovation. Eight decades later, the company still strives to adhere to its value-based mandate and is working to ensure that its employees and business partners know, understand and live up to its high ethical standards, according to Helen Sahi, senior director of Sustainability at Avery Dennison.
“Key to our progress has been treating sustainability not as something we do, but how we do everything,” Sahi told Sustainable Brands. “We’ve integrated sustainability into our underlying business strategy, from our people to our products to the communities we serve.”
- 8 years ago
Innovation & Technology /
“Facility managers are at a premium these days and are overtaxed,” said Julien Gervreau, director of Sustainability at Jackson Family Wines (JFW) during a Thursday breakout session at SB'16 San Diego.
That’s why the winery is benefiting from Tesla Energy’s stationary energy storage systems, which currently stores 4.2 MW of electricity. Partnering with Tesla has been helpful because the energy innovator understands how the winery is trying to be disruptive, Gervreau said.
- 8 years ago
Innovation & Technology /
“I think in an organization, when you’re trying to do something different, it’s important to take up that shared risk,” said Alex Thompson, VP of Communications & Public Affairs at REI, during the Thursday morning plenaries at SB'16 San Diego.
- 8 years ago
Consumer Behavior Change /
“Failure is temporary but change is real,” said Sophia Mendelsohn, head of Sustainability at JetBlue Airways, during the Wednesday evening plenary at SB'16 San Diego.
While many Silicon Valley tech firms wear failure as badges of honor, many brands shy away from admitting their defeats. But this is beginning to change, as companies learn that confessing and even celebrating failure is is key to building sustainability strategies and purpose-driven innovation.
“We need to communicate more about our failures,” said Monique Oxender, Chief Sustainability Officer at Keurig Green Mountain. However, this is easier said than done.
- 8 years ago
Materials & Packaging /
“We’re an emerging sector. We’re the cool kids. And that takes time,” said Kathryn Sheridan, CEO and founder of Sustainability Consult, during a Wednesday morning breakout session on the rise of bio-materials and bio-based products at Sustainable Brands 2016 San Diego.
Bio-based alternatives to plastic and other fossil-based materials can be used for a variety of applications, including construction, manufacturing and apparel, among others. However, many have yet to reach scale, largely due to industry clinging to classic chemistry.
“Bio-based materials work, it’s just a matter of economics,” Sheridan said.
- 8 years ago
Consumer Behavior Change /
The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016.
While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard.
- 8 years ago
New Metrics /
“I think we’re upright and we’re walking, but there’s no higher cortex functions yet,” said Gregory Unruh, sustainability editor at MIT Sloan Management Review, discussing where we stand in sustainable business evolution during a Tuesday breakout session at SB'16 San Diego.
While awareness and valuation of sustainable practices continues to grow overall, investors are demanding more data, better data, and deepening engagement with their investment prospects.
- 8 years ago
Circular Economy /
“It didn’t make sense to me — to make a bunch of products that use a lot of materials, and then throw it away,” Scott Hamlin, co-founder at Looptworks, said during a Tuesday breakout session on partnerships in the circular economy at Sustainable Brands '16 San Diego.
What Hamlin saw was a broken apparel industry, which focused on the traditional take-make-waste model. That’s why the social entrepreneur decided to found a company that doesn’t use virgin materials at all — and Looptworks was born.
“We are called Looptworks because we are working toward a closed-loop system,” he said.
- 8 years ago