Nonprofits and Brands Seeking Purpose-driven Collaborations Have CauseWay -- a New Program at SB ’12

High-impact Organizations will Showcase their Initiatives and Seek Matches with Aligned Brand Partners in San Diego CA, June 4-7, 2012

Published 12 years ago | About a 2 minute read

High-impact Organizations will Showcase their Initiatives and Seek Matches with Aligned Brand Partners in San Diego CA, June 4-7, 2012

SAN FRANCISCO, Calif., March 13, 2011 – Sustainable Brands ‘12 today announced the first annual CauseWay, a new program of the sixth annual Sustainable Brands conference. Sponsored by Causes.com, CauseWay is designed to help the SB community move further than cause marketing and foster purpose-driven brand partnerships with high-impact organizations. 1% for the Planet, One World One Ocean, WWF, Environmental Paper Network, and the Lance Armstrong Foundation are the first of 16 finalists to be selected to participate in this year’s CauseWay. The program includes admission to SB’12 and an opportunity to both display at the conference and pitch to brand and cause marketing representatives looking for cause-related partnerships.

“CauseWay is a perfect example of what we see as a growing revolution that is clearly impacting business. By harnessing citizen activism in a deliberate and transparent way, our brands can link their internal purpose with causes that matter to their stakeholders,” said KoAnn Vikoren Skrzyniarz, Founder/Chief Catalyst of Sustainable Brands. “ We’re excited to be partnering with Causes and leveraging their experience and connections to more than 170 million members.”

Interested non-profits are asked to visit the SB’12 website and inquire about participation in the conference program and display area.

CauseWay is sponsored by Causes.com, the world’s largest platform for activism and philanthropy. They empower individuals to create grassroots communities called “causes” that take action on behalf of a specific issue or nonprofit organization. Founded in 2007, Causes has brought together 170 million members, raised $40 million for 27,000 nonprofits and created 500,000 member causes. Cause members are incentivized to take action by recruiting their friends to join, donating or fundraising, educating themselves through videos and photos, discussing important issues, and more.

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