The NYU Stern Center for Sustainable Business (CSB) was founded on the principle that sustainable business is good business, and is proving the value of sustainability for business management and performance at a time when people and the planet need it most.

NYU Stern Center for Sustainable Business

At CSB, we aim to help future and current business leaders embrace proactive and innovative mainstreaming of sustainability, resulting in competitive advantage and resiliency for their companies as well as a positive impact for society.

NYU Stern Center for Sustainable Business is tagged in 4 stories.

The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

11 months ago - Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.

2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet

1 year ago - 68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions remains wide in all countries.

Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

3 years ago - Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.

NYU Stern Research Illustrates ROI for Sustainably Marketed Products

5 years ago - Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.