SUPPLY CHAIN -
In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests.
MARKETING & COMMUNICATIONS -
By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference.
MARKETING & COMMUNICATIONS -
Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more
sustainable farming practices.
CIRCULAR ECONOMY -
To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive.
MARKETING & COMMUNICATIONS -
While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared
understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.
MARKETING & COMMUNICATIONS -
By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who the sustainable consumer could be.
ORGANIZATIONAL GOVERNANCE -
The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
INNOVATION & TECHNOLOGY -
Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity.
CONSUMER BEHAVIOR CHANGE -
Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.
MARKETING & COMMUNICATIONS -
As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.
MARKETING & COMMUNICATIONS -
Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have never been higher for getting it wrong.
MARKETING & COMMUNICATIONS -
New platform from Break Free from Plastic explores the hardest-hit frontline communities in the world, from India to Ohio. After hearing each story, viewers can choose to view another location, or take actions designed to make local and global impact.
MARKETING & COMMUNICATIONS -
Public Inc’s latest social-justice outcry, in collaboration with First Peoples Group, shines light on lack of government action to address insufficient access to clean water in nearly 70 Indigenous communities across Canada.
MARKETING & COMMUNICATIONS -
Two recent releases by a noted activist group put tough questions in front of one of the world’s largest financial institutions — which would be wise to pay
attention.
MARKETING & COMMUNICATIONS -
On the final day of SB’21 San Diego, a diverse array of keynote speakers
explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need.
COLLABORATION & CO-CREATION -
To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions?
ORGANIZATIONAL GOVERNANCE -
Can businesses do anything to mitigate their employees’ vulnerability to fake news? And should they? Corporate schooling might be an uncomfortable idea, but it could be essential to the future of US capitalism and democracy.
SUPPLY CHAIN -
A new campaign around World Chocolate Day aims to help consumers understand the exploitation that too often accompanies the farming, trade and production of chocolate treats — while highlighting the positive impacts of choosing fair and ethically sourced cocoa.
ORGANIZATIONAL GOVERNANCE -
When Kevin Murphy announced that all of its packaging would be made from “plastic pulled from the ocean,” it had every intention of delivering that. While the claim was doomed from the start, the company quickly communicated its mistake with tact, transparency and a plan to make it right.
MARKETING & COMMUNICATIONS -
P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.