Virtual Customer Innovation:
Staying close to your client remotely

BASF develops a digital platform to help address customer pain points from a distance.

By BASF | Published 4 years ago | About a 0 minute read

Image: BASF

BASF Innovation Panel offered its Virtual Customer Innovation (VCI) platform to connect with Stanley Black & Decker.

The chemical company held its first VCI event in December 2019, with Chevron. Instead of gathering groups of people at a single location, the Innovation Panel developed a concept to use video-enabled tools to conduct ideation and engagement events in a more scalable and effective way – right online.

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