Thanks to our players, the Province of B.C. uses gambling revenue to help benefit British Columbians through investments in areas such as players, education, healthcare, community and cultural programs, and services. As proud as we are of our contribution, we want to have an even larger positive impact on the province by ensuring that we prioritize a social purpose as part of our business strategy.
British Columbia Lottery Corporation is tagged in 12 stories.
1 year ago
- For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental
shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.
2 years ago
- A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”