As society embraces diversity in gender, so too must companies. This manifests as consumer expectation for brands to weigh in on the growing number of anti-LGBTQ+ state legislative efforts -- specifically those levied against the trans community. A growing number of customers are also expecting brands to move away from old-fashioned views of gender roles. Those who don’t will be left behind by the consumers of today and experience stunted brand growth and innovation. So how does ideation, R&D, and marketing look, feel, and sound when brands embrace a comprehensive understanding of gender? It’s time for companies to design, create and think beyond the binary.
What you will Learn:
- Learn how brands can navigate an all-gender approach to the political landscape and innovation, product development, marketing, and communications.
- Explore how companies can take a fresh look at gender, whether you’re a decades-old organization or a startup.
- Gain insight into the real challenges businesses face when rethinking stereotypical (and outdated) gender norms.
Can’t join in real time? Register anyway and we’ll send you the recording!