Between 2011 and 2018, the price of coffee in global markets dropped from nearly $2.80 a pound to $1.12 a pound, leading a number of coffee farmers to leave behind coffee cultivation. At the same time, it's predicted that by 2050, close to 50% of the world’s land used to produce high-quality coffee could be unproductive due to climate change. These numbers speak to the stark economic and environmental sustainability challenges that the coffee industry faces. In this webinar hear from Farmer Connect, an innovative company that is leveraging IBM Blockchain to change the equation.
By creating transparency in the coffee supply chain and engaging consumers in unprecedented ways, farmer connect is creating a new market dynamic that is better for the planet, for farmers, and for the industry overall. Join us to learn more.
Key Takeaways
- What drives the supply chain transparency needed for improving sustainability?
- How does blockchain empower consumers to have a bigger say in sustainability practices?
- What can other industries learn from Farmer Connect’s lessons in the coffee sector?
Additional Resources
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