The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where they live. Read More...
Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior. Read More...
Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. Read More...
In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ Read More...
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process. Read More...
Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches. Read More...
While private car is the preferred mode of transport for Spanish and Latin Americans, 70% think cars take up too much space in cities. Cabify is working to raise awareness on the impact of transport and advancing a pioneering environmental strategy to decarbonize urban mobility. Read More...
While it can feel overwhelming to see how much our actions impact the Earth, we still have a small window of opportunity. And by changing how we consume, store and distribute water, the water sector alone could eliminate 10% of global GHG emissions. Read More...
'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis. Read More...
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change. Read More...
The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes. Read More...
New global consumer research from EAT and GlobeScan on healthy and sustainable food systems, in conjunction with the UN Food Systems Summit, uncovers barriers to better food habits around the world. Read More...
The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions. Read More...
Mastercard, BBVA and Ant Group are among 12 global firms aiming to steer consumers toward behaviors that help support climate action and restore biodiversity around the world. Read More...
In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. Read More...
The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options. Read More...
Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term. Read More...
So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations. Read More...
The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. Read More...
Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart, sustainable choices. Read More...