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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Yes, It’s Complex – but a Circular Economy Is Achievable

We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward. Read More...

Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy

Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive future. Read More...

Meet the ‘Angel’ Helping Hollywood End Its Wasteful Ways

Earth Angel helps productions of all sizes reduce their footprint through education, resource management and carbon tracking — with the goal of harnessing the cultural influence of the entertainment industry to scale these efforts. Read More...

These Startups Are Mycoremediating Impacts of the Building Industry

Mycocycle and Mogu are harnessing mycelium to transform industrial waste into resilient, circular materials for the construction sector. Read More...

Kiehl’s Urges Consumers: ‘Don’t Rebuy. Just Refill’

The skincare brand highlights the benefits of refillable vs single-use packaging formats in its latest campaign. Read More...

Report: Reverse Logistics Integral to Accelerating Circular Fashion

Current, fragmented approaches to fashion circularity are failing to achieve commercial viability and scale. Deeper collaboration with logistics partners can streamline operations and aid compliance with tightening regulatory requirements. Read More...

Bridgestone Partners to Create Closed-Loop Ecosystem for Tires

The collaboration will see end-of-life tires transformed through pyrolysis into elastomers, which Bridgestone can then use to produce new tires. Read More...

Unilever Partners to Scale Circular Packaging Solutions in Global South

In partnership with EY and USAID, the CIRCLE Alliance collaborative model of enterprise acceleration will help scale new and existing solutions for packaging circularity in areas where plastic pollution is especially severe. Read More...

Report: Apparel Circularity Schemes Not Quite Meeting the Moment

While more consumers are embracing circular initiatives that enable them to extend the life of their clothing, brands must make them more accessible to meet the scale of the environmental problems caused by clothing waste. Read More...

Study: Surf Breaks Key to Health of Climate, Ecosystems, Coastal Communities

An Oregon State University study finds surf conservation offers a unique opportunity to strengthen protection of climate-critical carbon stocks while boosting socio-economic health of coastal communities. Read More...

New Tool Identifies Top States, Cities for US Cleantech Manufacturing, Investment

RMI’s Clean Growth Tool provides policymakers and investors with a guide to development, manufacturing and job opportunities for a variety of low-carbon and clean-energy solutions and industries in all 50 states. Read More...

How High-Integrity Credit Projects Deliver Impacts Beyond Carbon

How can buyers and sellers of carbon credits ensure the projects they choose will have the desired impacts and climate outcomes? Read More...

A Cracking New Use for Shellfish Waste: Extending the Life of Produce

University of Maryland researchers have developed a new type of porous material made of chitosan and copper to spray on fresh produce that absorbs chemical pesticides, extends shelf life and easily washes off. Read More...

First, Food – Now, Fashion and Furniture: More Innovations in Circular Materials

These two women-owned startups are repurposing waste streams from food manufacturing into striking interior finishes and “leather” handbags and accessories. Read More...

Tech Partnerships Helping Walmart Optimize Food Value Chain

The retail giant recently launched two partnerships aimed at recycling food waste and enabling better-informed food-sourcing decisions. Read More...

Americans Back Sustainable Tech Growth and Education, Jobs to Support It

While some climate-mitigation efforts can be polarizing, a new survey by the Michigan Economic Development Corporation reveals significant public support for investments in sustainable technologies. Read More...

Reuse and Circularity Pilots Taking Off Inside Major Sports, Entertainment Venues

Beverage giants Coca-Cola and PepsiCo are among companies working with partners to swap out single-use cups and trays for reusable serveware systems at big events. Read More...

Will New Ecodesign Regulation Make Sustainable Products the Norm for EU Consumers?

Brands, take heed: This legislation will apply to all products that are sold in Europe, not just manufactured in the region — impacting manufacturers, importers, distributors, retailers and sellers all around the world. Read More...

Antonioli: Carbon Markets Must Center on Long-Term, Sustainable Development Impacts

Former Verra CEO David Antonioli believes the carbon market is missing a golden opportunity to design and deploy carbon finance as a powerful transitional tool toward a zero-carbon economy. He outlines his vision in a new, six-part report. Read More...

EcoSet: Redirecting Film-Industry Waste for Creative Reuse

The film industry is one of the largest producers of unnecessary waste in the world. Avoiding or repurposing that waste has become its own industry within entertainment, and circular service providers such as EcoSet are leading the charge. Read More...

Upcoming Events

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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