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Collaboration & Co-Creation

The work of organizations joining forces in win-win, pre-competitive ways to bring about massive, impactful shifts away from business as usual

Stop Talking About Sustainability, Start Sharing What Works

What makes a company like GSK give away information about thousands of potential malaria-treating drugs? Why did Nike spend 6 million USD developing their Enironmental Design Apparel Tool (minimising the impact of their products in the design process) and subsequent MAKING design app only to give them away for others to use? Read More...

Coca-Cola and WWF Expand Global Partnership, Announce New Environmental Goals

Coca-Cola has announced a new set of environmental goals, including returning 100 percent of the water from its manufacturing facilities back to the environment at a level that supports aquatic life by 2020.Coca-Cola says it is extending its nearly decade-long partnership with World Wildlife Fund (WWF) to achieve these new conservation and performance targets, promoting the integration of nature’s value into decision-making processes and convening influential partners to help solve shared global environmental challenges.Under the renewed and expanded partnership, Coca-Cola and WWF jointly developed new sustainability goals for the Coca-Cola system — the Company and its nearly 300 bottling partners in more than 200 countries.These goals include: Read More...

Global Sustainable Tourism Council Initiative Promotes Careers in Sustainable Tourism

The Global Sustainable Tourism Council (GSTC) has announced a partnership with the Global Travel & Tourism Partnership (GTTP) to launch an industry philanthropic initiative aimed at promoting sustainable tourism development and educating secondary school students on career opportunities in travel and tourism in more than 5,600 schools across 11 countries.As part of the agreement, GSTC will endorse GTTP curricular materials and GSTC members will have an opportunity to mentor GTTP students about sustainability practices in the travel and tourism industry. GTTP will endorse the mission of the GSTC and reference its Global Sustainable Tourism Criteria in GTTP curricular materials. Read More...

GM, Honda to Collaborate on Next-Gen Fuel Cell Technologies

General Motors and Honda have announced a partnership to share expertise, economies of scale and common sourcing strategies to co-develop next-generation fuel cell system and hydrogen storage technologies by 2020.The automotive companies plan to work together with stakeholders to further advance refueling infrastructure, which they claim is critical for the long-term viability and consumer acceptance of fuel cell vehicles.“This collaboration builds upon Honda and GM’s strengths as leaders in hydrogen fuel cell technology,” said Dan Akerson, GM chairman and CEO. “We are convinced this is the best way to develop this important technology, which has the potential to help reduce the dependence on petroleum and establish sustainable mobility.” Read More...

San Francisco Mayor Edwin Lee Announces Sharing Economy Partnership for Disaster Response

Earlier this month, Mayor Edwin M. Lee and Board President David Chiu announced a first-of-its-kind partnership between San Francisco’s growing sharing economy and local government, focused on disaster preparedness and response. Mayor Lee has invited BayShare, a collaborative of sharing economy stakeholders, to join San Francisco’s Disaster Council, through which it will share its skills and resources to make San Francisco a more resilient city. Read More...

SB’13 Causeway Reminds Us That Sustainability Means People, Too

Our industry is in recovery mode today as we find our ways home from the always inspiring Sustainable Brands Conference. One of this year’s highlights (there were many) was the Solutions Expo, where 100 providers talked shop in a giant airy tent. Read More...

Chevron, Johnson & Johnson Commit to Helping Meet UN Millennium Development Goals

Chevron, Johnson & Johnson and BD announced at the GBCHealth Annual Conference earlier this month commitments to combat HIV/AIDS, improve maternal and child health and advance tuberculosis initiatives, respectively.The U.S. and Swedish governments and other partners also announced a program to facilitate the delivery of lifesaving health supplies such as bed nets, medicines and contraceptives to 126 low- and middle-income countries. Read More...

UN Global Compact Renews Drive for Responsible Business in Africa

The United Nations Global Compact has announced it is redoubling its efforts to scale up corporate sustainability in Africa and emphasize the private sector’s role in contributing to the continent’s full economic and social renaissance. Read More...

Heineken Hosts Beverage Industry Environmental Roundtable in Amsterdam

Beverage industry leaders from across the globe have convened in Amsterdam for the Beverage Industry Environmental Roundtable (BIER) semi-annual meeting to discuss environmental sustainability within the beverage sector. Read More...

Coca-Cola Partners With WaterAid to Provide Safe Drinking Water in Africa

The Coca-Cola Africa Foundation this week joined forces with WaterAid to increase accessibility to safe drinking water for one of the poorest suburbs of Burkina Faso’s capital city of Ouagadougou and in two rural communities in southern Ethiopia. Read More...

Bumble Bee Foods Announces New MSC-Certified 'Wild Selections®' Line To Benefit WWF

Bumble Bee Foods today announced the introduction of Wild Selections® – a new line of products certified by the Marine Stewardship Council (MSC). A portion of the proceeds from the sale of Wild Selections® will support World Wildlife Fund’s (WWF) efforts to protect marine life, expand sustainable fishing practices globally and help build continued awareness of the MSC-certified seafood program. Announcing the promotion with WWF and MSC and the arrival of the new product line at the European Seafood Exposition in Brussels, Bumble Bee President and CEO Chris Lischewski said that the company is committing thirteen cents per can, for a minimum of $1 million, to WWF from the sale of Wild Selections® products over the next five years. Read More...

Report: Collaboration Key to Achieving Sustainable Water Management

The World Business Council for Sustainable Development this week released a report calling for businesses to adopt a more holistic watershed approach to water use that considers up and downstream interactions, direct and indirect impacts and local environmental needs. Read More...

Sierra Nevada Joins Craft Brewer Coalition To Safeguard Clean Water Sources

Sierra Nevada Brewing Company and two dozen other craft brewers have partnered with the Natural Resources Defense Council to support strong clean water policies. Read More...

UN-Backed Initiative Uses Market-Based Approach To Fight Global Poverty

The UN-supported anti-poverty program Business Call to Action (BCtA) recently announced a new set of commitments to provide income-earning opportunities and expand access to services such as mobile technology and micro-insurance to disadvantaged populations in Africa and Asia. Read More...

Is Collaboration Just a Trendy Word?

This post first appeared on Realized Worth on February 11, 2013. Read More...

Chevron, Shell Join Environmentalists To Regulate Fracking Standards

A group of energy companies, philanthropic foundations and environmental groups have formed a new organization providing shale gas producers with performance standards certification for shale development. Read More...

NGOs Collaborate on Practitioner's Guide for Sustainable Sourcing of Agricultural Raw Materials

Seven global organizations are jointly launching today the world’s first practitioner’s guide to sustainable sourcing of agricultural raw materials. The guide is an open-source innovation tool that captures best practices and experiences from global corporations within a strategic, business logic-focused framework; the goal is to empower managers by providing a user-friendly, step-by-step roadmap to building and rolling out sustainable agriculture sourcing strategies effectively. Read More...

Coors, ASDA Partner With Sustainable Farming Initiative To Advance Water Conservation

Molson Coors Brewing Company and British supermarket ASDA have joined with UK-based group Linking Environment And Farming (LEAF) to introduce a program to help farmers manage water resources more sustainably. Read More...

WWF, H&M Partner on Comprehensive Water-Conservation Strategy

During 2012, fashion brand and retailer H&M and the World Wildlife Foundation (WWF) performed an evaluation of H&M's efforts and challenges in connection with water. This year the two organizations will work together to implement a comprehensive global water strategy, which includes educating employees, suppliers and customers. Read More...

Tata, Unilever Launch Tea 2030 Project

Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have joined a coalition of businesses and organizations to address sustainability issues within the tea industry. Read More...

Upcoming Events

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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