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Kristen Tetrick

Vice President of Marketing & Communications
Sustainable Brands

Kristen Tetrick is tagged in 6 stories.
Driving Sustainable Growth Through Brand-Led Culture Change
Driving Sustainable Growth Through Brand-Led Culture Change

Consumer Behavior Change / Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors. - 8 months ago

Collaborative Relationships Key to Overcoming Obstacles on the Path to a Circular Economy
Collaborative Relationships Key to Overcoming Obstacles on the Path to a Circular Economy

Collaboration & Co-Creation / Forging strategic partnerships can unlock immediate win-win solutions while also creating a roadmap for future success across the supply network. - 1 year ago

Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change

Consumer Behavior Change / By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change. - 1 year ago

Brand-Led Culture Change Key to a Flourishing Future
Brand-Led Culture Change Key to a Flourishing Future

Consumer Behavior Change / By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. - 1 year ago

Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change

Marketing & Communications / When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results. - 1 year ago

Effective Storytelling Can Inspire Positive Action for People and Planet
Effective Storytelling Can Inspire Positive Action for People and Planet

Consumer Behavior Change / Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. - 2 years ago