Gen Z has emerged as the most vocal generation demanding sustainable system change across industries. Now that Gen Z is coming of age and flexing their buying power and influence, brands and retailers have begun targeting Gen Z with sustainable messaging and products in hopes of building long-term trust and loyalty with them. However, Gen Z’s sustainable intentions don’t always match their buying actions, creating a challenge for brands and retailers looking to drive new vectors of growth through Gen Z.
Please join Justin Coates, Eastman’s Head of Global Market Research & Consumer Insights, as he shares Eastman’s latest global, cross-industry consumer research to help your company decode the many sustainable contradictions of Gen Z. This webinar will explore the current levels of eco-anxiety among Gen Z along with their sustainable contradictions and desire for more democratization of sustainable solutions across industries and price-points.
Bridging the gap between Gen Z’s intentions and actions to drive long-term growth will require brands and retailers to reimagine their product portfolios and the roles they play to help Gen Z live the sustainable lifestyles they aspire to achieve.
Can’t join in real time? Register anyway and we’ll send you the recording!