Stories About SB'24 San Diego

Found 4 stories. Page 1 of 1.

Monitoring Media: Reining in the Broader Impacts of Brand Communications

MARKETING & COMMUNICATIONS - We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week.

Yes, It’s Complex – but a Circular Economy Is Achievable

CIRCULAR ECONOMY - We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward.

Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy

CIRCULAR ECONOMY - Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive future.

Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy

REGENERATION & RESILIENCE - Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience.