MARKETING & COMMUNICATIONS -
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week.
MARKETING & COMMUNICATIONS -
The classic marketing mix, the 4 Ps — product, price, place and promotion —
provide a good framework with which food and beverage marketing teams can insert
sustainability into the conversation. Adding a fifth P, purpose, will provide a
foundation for making a larger impact.
MARKETING & COMMUNICATIONS -
The skincare brand highlights the benefits of refillable vs single-use packaging
formats in its latest campaign.
MARKETING & COMMUNICATIONS -
The Global Alliance for PR and Communication Management calls on global leaders,
policymakers and stakeholders to recognize the critical importance of
responsible communication in achieving a sustainable future — and outlines a
multi-pronged approach toward achieving a proposed SDG 18.
MARKETING & COMMUNICATIONS -
VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and
an understated production style — and highlights a growing trend in
values-driven tourism marketing.
MARKETING & COMMUNICATIONS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
MARKETING & COMMUNICATIONS -
The most meaningful climate-communication strategies create an avenue for
conversations rooted in hope and action. Embrace this opportunity to educate and
build trust by aligning your message with your values and contributing to a
positive cultural commentary.
MARKETING & COMMUNICATIONS -
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and
communications agencies comply with the latest greenwashing laws, and principles
to guide them away from misleading and unsubstantiated sustainability-related
claims.
MARKETING & COMMUNICATIONS -
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with
rich discussions on the power of partnerships, hits and misses in brand
communication, and the power of art to open hearts and minds.
MARKETING & COMMUNICATIONS -
The update to one of the best-selling board games of all time presents players
with a pertinent dilemma: spend resources to invest in clean, sustainable energy
sources or opt for cheaper, yet polluting, fossil fuels.
MARKETING & COMMUNICATIONS -
In this, the biggest election year in history, Changing Markets
Foundation investigates the damaging spread of misinformation online concerning
the meat and dairy industry and how it is influencing both policy and public
opinion.
MARKETING & COMMUNICATIONS -
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix
for nature’ — brands can produce compelling sustainability content that also
helps protect nature and wildlife.
ORGANIZATIONAL GOVERNANCE -
We spoke with Executive Vice President of Stewardship Paul Snyder about the
holistic system of business that has made Tillamook the darling of the dairy
aisle.
MARKETING & COMMUNICATIONS -
Good Energy helps writers and other entertainment professionals address the
climate crisis with confidence and make climate storytelling a mainstream
narrative for all audiences.
MARKETING & COMMUNICATIONS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.
MARKETING & COMMUNICATIONS -
Tracksmith’s brand purpose: To celebrate the competitive spirit that unites
runners around the world and support dedicated runners at every stage of their
journey.
MARKETING & COMMUNICATIONS -
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and
the mindset shifts required to pioneer circular solutions for the future.
MARKETING & COMMUNICATIONS -
The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising.
MARKETING & COMMUNICATIONS -
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.
ORGANIZATIONAL GOVERNANCE -
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.