CIRCULAR ECONOMY -
We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward.
CIRCULAR ECONOMY -
Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber
to road to solve complex business challenges — from creating new value flows to
cracking the code to circularity and driving progress toward a zero-emission
automotive future.
CIRCULAR ECONOMY -
Earth Angel helps productions of all sizes reduce their footprint through
education, resource management and carbon tracking — with the goal of harnessing
the cultural influence of the entertainment industry to scale these efforts.
REGENERATION & RESILIENCE -
To effectively address the urgent human, socioeconomic and environmental
challenges of our era, businesses can’t just focus on sustainability — they must
evolve into regenerative businesses that positively impact society and the
planet.
MARKETING & COMMUNICATIONS -
New, dynamic label features The Recycling Partnership’s Recycle Check QR code
and utilizes data from its national database to demystify recycling across the
US.
CONSUMER BEHAVIOR CHANGE -
For many consumers, the primary barriers to recycling are a lack of education
and the effort required. Businesses can easily address both challenges and encourage better recycling habits.
CIRCULAR ECONOMY -
Mycocycle and Mogu are harnessing mycelium to transform industrial waste into
resilient, circular materials for the construction sector.
MARKETING & COMMUNICATIONS -
Latest initiatives include circularity advocates and resellers working to end
double taxation on secondhand fashion, a sustainable detergent brand’s
continued efforts to reduce the impacts of laundry, and a recycled edition of a beloved clog.
INNOVATION & TECHNOLOGY -
The consumer-goods giant is working with the University of Nottingham to develop
sustainable fragrances from waste plants, in a bid to reduce emissions and
reliance on petrochemical ingredients.
MATERIALS & PACKAGING -
The auto giants are collaborating with makers of hemp- and flax-based materials that reduce weight and manufacturing emissions and enhance recyclability.
CIRCULAR ECONOMY -
Current, fragmented approaches to fashion circularity are
failing to achieve commercial viability and scale. Deeper collaboration with
logistics partners can streamline operations and aid compliance with tightening
regulatory requirements.
REGENERATION & RESILIENCE -
In our VUCA world, the ability to adapt and thrive amid compound challenges is crucial. Here are just a few examples of future-proof models for communities, businesses, ecosystems, technologies and more that have us excited about the growing resilience movement.
CIRCULAR ECONOMY -
The collaboration will see end-of-life tires transformed through pyrolysis into
elastomers, which Bridgestone can then use to produce new tires.
CIRCULAR ECONOMY -
In partnership with EY and USAID, the CIRCLE Alliance collaborative model of
enterprise acceleration will help scale new and existing solutions for packaging
circularity in areas where plastic pollution is especially severe.
INNOVATION & TECHNOLOGY -
The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground beef.
MATERIALS & PACKAGING -
Economic models shift slowly, and consumer habits are hard to break. A shift
from linearity to circularity won’t happen overnight, but there are tangible
ways businesses can help consumers shift their behaviors today.
INNOVATION & TECHNOLOGY -
The researchers think adding glass to soil could help prevent wind erosion in
coastal regions and ecosystems whose preservation is an increasingly valuable
aspect of climate resilience.
INNOVATION & TECHNOLOGY -
Pipeline Organics’ technology will convert sugar-rich wastewater into clean,
cost-effective renewable electricity to help power CCEP’s food and drink
manufacturing operations.
MATERIALS & PACKAGING -
The Toronto-based startup creates high-performance biomaterials that
seamlessly integrate into manufacturing systems and supply chains five times
faster than industry standard — eliminating a barrier to widespread adoption.
INNOVATION & TECHNOLOGY -
The engineers believe they have discovered the recipe for running a sustainable
hydrogen reactor, which they plan to test first in marine and underwater
vehicles.