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Collaboration & Co-Creation

The work of organizations joining forces in win-win, pre-competitive ways to bring about massive, impactful shifts away from business as usual

To Ensure Our Future in Business, We Must Make Sustainability Accessible to All

As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. Read More...

Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation. Read More...

Salesforce, JetBlue Accelerate Shared Journey Toward Sustainable Air Travel

Salesforce has joined JetBlue’s Sustainable Travel Partners program to accelerate sustainability of employee business travel; while JetBlue becomes the first airline to leverage Salesforce Net Zero Cloud to track emissions. Read More...

14 Innovators Win Grants for Solutions Aimed at Sustainably ‘Seeding the Future’

The startups and NGOs have won the inaugural Seeding the Future Global Food System Challenge, from the Institute of Food Technologists, aimed at scaling innovations that will help transform the food system. Read More...

Driscoll’s Working to Scale Circular Plastics Economy, from Field to Clamshell

Driscoll’s leads the produce industry in increasing the circularity of packaging and landfill diversion of agricultural plastics. It’s the first berry company to make public commitments and inject serious funding into innovation — with a goal to create economies of scale. Read More...

Water May Be Life, But It Is Never a Given: Learnings from the Navajo Nation

It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with Kohler to launch the Water Is Life microgrant program — which is working to make safe water a reality for all residents of the Navajo Nation. Read More...

Unique Public-Private Partnership Ensures Climate-Proof Future for Sake Production

Companies and industries are being forced to innovate to ensure success in a climate-changed future. One win-win partnership epitomizes the ingenuity of a legendary, highly particular sake brewery and a city government seeking to leverage local characteristics to revitalize the region. Read More...

How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth

Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process. Read More...

Music Industry Heavyweights Pledge Collaborative, Coordinated Climate Action

The Music Climate Pact marks a significant step in aligning the global music business around a coherent and industry-coordinated strategy — and unify existing climate initiatives. Read More...

Natural Resources: Brands Partnering with Indigenous Communities on Forest Conservation

Consumer goods brands and retailers aiming to diminish their climate impacts or even become forest positive can find cost-effective solutions to protect forests when they partner with indigenous communities on the ground. Read More...

Calling On All ‘Bad Actors’ to Join the Climate Change Fight

Those of us committed to combatting climate change have no patience for companies that are ‘part of the problem’; but we should embrace anyone that is truly committed to being part of the solution. We’re all on the same team — and we will stand or fall together. Read More...

Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns

In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration across six critical levers. Read More...

Composting Consortium Aims to Advance Recovery of Compostable Packaging, Food Scraps

The new Consortium — which includes Closed Loop Partners, PepsiCo, the NextGen Consortium, the US Plastics Pact and other value chain players — aims to pilot industry-wide solutions and map tech and infrastructure investment to advance the circularity of compostable packaging in the US. Read More...

Radical Hospitality: Inside a Cross-Sector Collaboration Delivering Life-Changing Impact

Mobile shower pioneer LavaMaeˣ and Unilever brand The Right to Shower have built a partnership that’s given more than 38,000 unhoused people dignity, hope and a fresh sense of opportunity. Read More...

How Companies Are Joining Forces, Closing Loops, Optimizing Outputs in Complex Supply Chains

At SB’21 San Diego, innovators in the agriculture, electronics, food and plastics industries shared lessons learned from a variety of initiatives aimed at closing loops and optimizing value chains for a circular, regenerative future. Read More...

70% of Sustainability Experts Doubt Our Ability to Pull Together on Climate Action

In a new report, experts surveyed say all sectors must play a role in achieving Paris Agreement goals. But, they also believe that public pressure is essential for an adequate response to humanity’s “Code Red” — that a lack of public understanding and action pose their own threat. Read More...

Co-Creating Breakthrough Solutions for the Future We Want

To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions? Read More...

Cartier, Kering Lead Initiative to Future-Fit Watch and Jewelry Production

The two luxury giants and the Responsible Jewellery Council have partnered on an industry-first initiative to broaden and strengthen efforts to transform the jewelry industry for climate resilience, with the SDGs at their core. Read More...

OPLN: Experiential Learning for the Win (or, How to Really Turn the Tide on Global Plastic Pollution)

2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford to learn more. Read More...

ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future

We spoke with ReGrained co-founder Dan Kurzrock to learn more about the upcycling process, the role such technology can play in helping to fix the food system, and why brand collaboration is so important when it comes to scale. Read More...

Upcoming Events

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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