REGENERATION & RESILIENCE -
Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience.
MARKETING & COMMUNICATIONS -
The public's diminishing interest in corporate activism isn't a call for businesses to
remain silent and focus solely on profits. Rather, it's a demand for
authenticity and relevance in corporate messaging.
MARKETING & COMMUNICATIONS -
63% of consumers want brands to help educate the public about product origins
and business practices. Companies that avoid greenwashing — and demonstrate this
honesty to the public — could distinguish themselves in the eyes of potential
customers.
MARKETING & COMMUNICATIONS -
New, dynamic label features The Recycling Partnership’s Recycle Check QR code
and utilizes data from its national database to demystify recycling across the
US.
MARKETING & COMMUNICATIONS -
A new report highlights the public’s lack of understanding of regenerative agriculture
and its benefits; illycaffè and Kiss the Ground continue to help scale messaging
that fills this gap.
MARKETING & COMMUNICATIONS -
Talk is cheap: The first-of-its-kind certification requires internal carbon
pricing and funding for GHG-reduction projects as criteria — aiming to
accelerate corporate climate investment.
MARKETING & COMMUNICATIONS -
“This irrefutable data should reassure any business and encourage brands to
renew their commitment to inclusivity in all forms — to not only benefit the
communities they serve, but to drive growth and financially prosper.”
MARKETING & COMMUNICATIONS -
The skincare brand highlights the benefits of refillable vs single-use packaging
formats in its latest campaign.
SUPPLY CHAIN -
The Farmer Thriving Index — a holistic, standardized way of understanding farmer
wellbeing that is grounded in farmer voice — set out to answer a simple
question: Are farmers in coffee supply chains thriving, or barely surviving?
ORGANIZATIONAL GOVERNANCE -
Misleading consumers on sustainability initiatives will not grow a business, and the legal and reputational ramifications only reinforce that the exaggeration of environmental claims will not deliver on ROI. Here are two tips from our sustainability journey in the wellness space.
REGULATION & PUBLIC POLICY -
The US Supreme Court’s reversal of the 40-year-old ‘Chevron deference’ rule
could put countless ESG regulations in jeopardy, but experts urge companies to
stick to strategies that ensure their long-term competitiveness and resilience.
MARKETING & COMMUNICATIONS -
The Global Alliance for PR and Communication Management calls on global leaders,
policymakers and stakeholders to recognize the critical importance of
responsible communication in achieving a sustainable future — and outlines a
multi-pronged approach toward achieving a proposed SDG 18.
CIRCULAR ECONOMY -
Former Verra CEO David Antonioli believes the carbon market is missing a golden
opportunity to design and deploy carbon finance as a powerful transitional tool
toward a zero-carbon economy. He outlines his vision in a new, six-part report.
MARKETING & COMMUNICATIONS -
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers.
MARKETING & COMMUNICATIONS -
New report asserts that businesses that aren't transparent on their ESG progress, for fear of greenwashing, are missing opportunities for investment and gaining credibility with consumers.
FINANCE & INVESTMENT -
New research shows that when companies disclose their environmental impact — and
take meaningful action to mitigate it — they earn investor trust.
MARKETING & COMMUNICATIONS -
If we are to safeguard advertising’s legitimacy, we must address
our image problem. It’s time we apply our collective creativity to solve our
(industry’s) biggest challenges.
MARKETING & COMMUNICATIONS -
The most meaningful climate-communication strategies create an avenue for
conversations rooted in hope and action. Embrace this opportunity to educate and
build trust by aligning your message with your values and contributing to a
positive cultural commentary.
MARKETING & COMMUNICATIONS -
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and
communications agencies comply with the latest greenwashing laws, and principles
to guide them away from misleading and unsubstantiated sustainability-related
claims.
ORGANIZATIONAL GOVERNANCE -
Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products
exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.