Hannah Zimmerman
Impact Manager, Purpose + Sustainability
Formerly working in the advertising world in Kansas City, Hannah Zimmerman has now married her past experience with her passion for sustainability. When she isn't chasing her four-year-old daughter or helping companies along on their sustainability journey through consulting, reporting, communications and certifications, she is working on her master's in Sustainability through Harvard.
Hannah Zimmerman is tagged in 18 stories.
Marketing & Communications /
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week.
- 3 days ago
Circular Economy /
We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward.
- 3 days ago
Regeneration & Resilience /
Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience.
- 5 days ago
Marketing & Communications /
We spoke with CEO Doug Gatlin to learn how Green Seal developed a certification
mark that simplifies consumer decision-making and sets a foundation for the
industry to advance toward a healthier product future.
- 2 weeks ago
Finance & Investment /
Two rich panel discussions at SB Brand-Led Culture Change featured insights from
organizations across the business landscape on how to maximize impact and
opportunities for the next generation of diverse, young talent.
- 5 months ago
Innovation & Technology /
SB Brand-Led Culture Change featured a host of insights into how brands are engaging
customers and changing behaviors through circular design and making
energy-efficient choices “normal;” and two new guides aim to equip businesses to
meaningfully address social- and climate-justice issues.
- 5 months ago
Organizational Governance /
This week at SB Brand-Led Culture Change, layered discussions examined the complex potential
of AI to optimize sustainability impact, as well as how to achieve internal
alignment across departments with perceived different priorities.
- 5 months ago
Marketing & Communications /
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with
rich discussions on the power of partnerships, hits and misses in brand
communication, and the power of art to open hearts and minds.
- 5 months ago
Circular Economy /
SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth.
- 11 months ago
Marketing & Communications /
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.
- 11 months ago
Materials & Packaging /
At SB’23 San Diego, three sets of innovators at the forefront of the materials and packaging space shared key insights into the biobased and circular solutions driving a sea change in the market.
- 11 months ago
Finance & Investment /
This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments.
- 1 year ago
Circular Economy /
This week at SB’23 San Diego, two illuminating panels featured experts from a variety of aspects of the emerging circular economy, who shared key insights and lessons learned in the pursuit of circularity.
- 1 year ago
Marketing & Communications /
In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public
through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications.
- 2 years ago
Organizational Governance /
The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
- 2 years ago
Marketing & Communications /
As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.
- 2 years ago
Marketing & Communications /
An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’
- 2 years ago
Organizational Governance /
In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such
beliefs is narrowing, particularly when brands make sustainability accessible and affordable.
- 3 years ago