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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. Read More...

Redefining the Consumer Experience with SmartLabels

With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage? Read More...

The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. Read More...

When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. Read More...

Hilton, Oatly Advance Case for Carbon Labeling Food

The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties. Read More...

Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base

Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning demographics. So, crafting messages that appeal to both audiences is vital. Read More...

Mental Health Is a Universal Human Right: How to Protect That in Our Climate-Changing World

Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find proactive ways to protect both. Read More...

4 Ways to Accelerate Your Business Results on Purpose

In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand. Read More...

‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. Read More...

Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack

By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing. Read More...

‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste

SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste. Read More...

Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds

The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation. Read More...

Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts

Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better transparency and understanding their personal impacts. Read More...

‘We Are All Wearing Oil:’ Campaign Calls for Fair Phase-Out of Fossil Fuels from Fashion

An impressive panel of activists, climate and human rights leaders launched a campaign at Climate Week NYC calling for prompt, radical, legislative action to break the fashion industry’s intrinsic links to fossil fuels. Read More...

Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers. Read More...

We Can Eat Our Way Out of the Climate Crisis

Applied to food supply chains, ambient IoT allows farmers, distributors, grocers, regulators and consumers to know where food came from, how far it traveled, how it was transported and stored, and what condition it’s in — in real time. Read More...

Could AI Root Out the Greenwash Marring Sustainability Communications?

It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever? Read More...

Introducing Resilience Science: A Visionary Shift for Corporate Strategy and Reporting

Climate resilience is the ‘resilience of a company’s strategy and business model to climate-related changes, developments and uncertainties.’ This language is worth reflecting on, as it brings the concept of resilience science into mainstream business thinking. Read More...

Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push

Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change. Read More...

The Problem with Hiding from ‘Anti-Woke’ Crusaders

Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value. Read More...

Upcoming Events

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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