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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

5 Ways to Recession-Proof Your Brand with Purpose

Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession. Read More...

GRI Update Enforces Imperative of Transparency Around Businesses’ Impacts on Human Rights

GRI’s new materiality and impact requirements help businesses realign their priorities to address interlinked issues around shareholder value creation and ESG. Without assessing risks and impact on both ends, businesses have and will continue to fail. Read More...

ChemSec Approaches Complex Chemistry Discussions with Collaboration and Humor

ChemSec works to eliminate toxic chemicals in products by engaging with companies and policymakers across cultures, industries and governments; ED Anne-Sofie Bäckar says trust, transparency — and sometimes, keeping things light — are key. Read More...

The Problem with Recycling, Part 3: Reducing Confusion and Boosting Consumer Confidence

This is the third in a three-part series covering key opportunities to turn 'the plastic-recycling problem' into a sustainable, circular plastic economy. Read More...

Lundberg Family Farms Launches First US-Grown Regenerative Organic Certified Rice

The California rice producer has helped establish the first standards for regenerative rice and set a goal for its entire crop to be ROC by 2027. Read More...

Klarna Conscious Badges Offer World’s First Assessment of Electronics Brands' Environmental Achievements

Badges build on Klarna’s commitment to providing its 150M users with the insights and tools they need to make more informed purchasing decisions and enact positive environmental change. Read More...

Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change

Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior. Read More...

What a Zombie Apocalypse Can Teach Us About the Fight for Social Justice

Here are three lessons social-impact leaders can learn from Ellie — the 14-year-old protagonist in “The Last of Us” — for dealing with these increasingly challenging times. Read More...

For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change

To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, companies must overcome a common marketing challenge. Read More...

Tractor Beverage Co Furthers Commitment to Transparency with Organic Impact Tracker

Tractor becomes the first beverage brand to track and disclose impact data about its ingredients — as 7 in 10 consumers express interest in how their beverage choices impact the planet. Read More...

The Many Hats of a Sustainable Marketer

Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way. Read More...

Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint

Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. Read More...

Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change

By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change. Read More...

Consumer Product Brands Embrace Responsible Forestry

When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice? Read More...

Pomp, Personalities and Products Made for a Super Bowl with Little Purpose

Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench. Read More...

The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget

Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans. Read More...

Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII

Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets. Read More...

It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing

With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. Read More...

From Messages to Painted Pictures: How Storytelling Drives Social Purpose

Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. Read More...

Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW

The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. Read More...

Upcoming Events

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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