Simon Mainwaring is the author of Lead With We, the Wall Street Journal bestseller that shows how companies address purpose, sustainability, and climate challenges in ways that build their business. He’s the founder and CEO of the award-winning strategic brand consultancy, We First, that’s a B Corp ‘Best For The World’ Honoree and a Real Leaders Top 50 keynote speaker in the World. He hosts the influential ‘Lead With We’ podcast, is a columnist for the CMO Network in Forbes, and wrote the New York Times bestseller, We First. He’s been a Featured Expert and Jury Member for the Sustainable Development Goals at the Cannes Lions Festival and U.S. One Show for Sustainable Development.
Simon Mainwaring is a brand futurist, speaker, author, podcaster, and columnist. He’s a Real Leaders’ Top 50 Keynote Speaker, MOMENTUM Top 100 Impact CEO, Featured Expert, a Jury Member at the Cannes Lions Festival and U.S. One Show for Sustainable Development, and Thinkers360 Top 50 Global Thought Leaders and Influencers on Climate Change. He is the founder/CEO of We First, an award-winning, strategic consultancy building purpose, sustainability, and impact initiatives for brands. We First is a Real Leaders’ Top 100 Impact Companies in the U.S. and a B Corp ‘Best For the World’ Honoree. Simon’s first book, We First is a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. His new book, Lead With We is a Wall Street Journal bestseller, McKinsey Top Business Bestseller on Workplace & Culture, and a finalist for International Business Book of the Year. He hosts the influential Lead With We podcast, is a columnist for the CMO Network in Forbes, and provides C-Suite Advisory Services for leaders committed to transforming their business and our future.
Simon Mainwaring is tagged in 14 stories.
Organizational Governance /
Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values, as well as quality.
The rideshare company is the second-largest in the sector, controlling over one-third of US market share, with Uber driving the majority. While there is tough competition, Lyft stands out with its purpose, mission and activism, which recently lead the company to celebrate 1 billion rides.
- 5 years ago