Sirikul Laukaikul

Managing Director
3M Company

Dr. Sirikul "Nui" Laukaikul established her own consulting firm, the Brandbeing Consultancy, after working for global corporations for nearly 20 years. The mission of her firm is to be a small but competent strategic advisor to Thai clients who truly believe in sustainable branding and systematic methodology. Her approach to develop brand strategy is based upon the Sufficiency Economy Philosophy.

With a background ranging from creative to management to professional training plus her own unique combination of creative flair and strategic thinking, Nui is a “one-of-a-kind” consultant who can provide strategic and holistic recommendations that are sensible and practical for each client’s issues.

Her strength is Brand Strategy Development, Branded CSR, and Brand-led Business Planning. She is the author of Build Brand and Sufficiency Branding, Sustainable Brand pocket books. In addition, she is a special lecturer for Chulalongkorn University, Bangkok University and to name a few.

Nui was invited by Krungthep Turakit TV to be the special TV host for the Marketing 3.0 TV program on the occasion of Phillip Kolter’s talk in Thailand. She also hosted Sustainability Global Trends and the Global Dialogue TV program for the 2013 Global Dialogue on Sustainable Development Conference.

Nui is well respected in her field as being one of the most knowledgeable consultants in Corporate Branding and Sustainable Development. Her branding experiences cover from Banking to Education, from large corporation to SME.

Sirikul Laukaikul is tagged in 6 stories.

SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’

Circular Economy / In the first gathering of the Sustainable Brands community in Uruguay last week, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change. - 5 years ago

How People, Brands and Countries Around the World Are Living Their Purpose

Stakeholder Trends and Insights / Last week, I had the great pleasure and honour to take part in the second annual edition of Sustainable Brands Bangkok, which was founded by Dr. Sirikul ‘Nui’ Laukaikul, who many of you will have had the good fortune to hear as a speaker at previous Sustainable Brands events. - 8 years ago

Everything in Moderation: Why You – and Your Brand – Need to Learn to Say 'Enough'

Circular Economy / In the midst of talks on “marketing,” “driving business forward” and “creating competitive advantages” this week at SB’16 Copenhagen, Sirikul “Nui” Laukaikul - founder of the Brandbeing Consultant and representing the Thailand Sustainable Development Foundation (TSDF) - started her talk with a simple ask: “Smile.” - 8 years ago

How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

Marketing & Communications / “Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern branding. And in a world where the majority of market value is drawn from intangible assets, “brand is king,” Kolster said. - 8 years ago

Introducing the Systems View of Life Into Organizations

Organizational Governance / I recently took part in a Sustainable Brands webinar with Fritjof Capra, in which we discussed how to introduce systems thinking and the systems view of life into organizations. After interviewing Fritjof in January, I invited him to take part in this webinar to explore the issues in more depth, an opportunity which would also allow participants to ask questions and contribute their thoughts and ideas as well. - 8 years ago

If Humanity Were a Corporation ...

Organizational Governance / ... what would it take to make Sustainability its Brand and the Sufficiency Economy its Value? While at this moment, every social unit recognises that we all need to take action NOW, the most challenging question is always: HOW? What should be — would be — the best solution to enable us to achieve sustainability? So let’s think big and try a little thought experiment: What if humanity were a corporation — what would it take to make sustainability its brand? How can we create value that will set the framework to build a sustainable brand? - 8 years ago