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Stories About Systems Shift

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Why Purpose-Driven Companies Should Focus on Their Hybrid Work Culture
Why Purpose-Driven Companies Should Focus on Their Hybrid Work Culture

ORGANIZATIONAL GOVERNANCE - Companies have a line-item budget for technology and other critical business expenses. What is your line-item budget for supporting, nurturing and growing your employees?

Yes, It’s Complex – but a Circular Economy Is Achievable
Yes, It’s Complex – but a Circular Economy Is Achievable

CIRCULAR ECONOMY - We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward.

Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy

CIRCULAR ECONOMY - Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive future.

Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy

REGENERATION & RESILIENCE - Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience.

New Framework Designed to Embed Climate Resilience Into Urban Areas
New Framework Designed to Embed Climate Resilience Into Urban Areas

REGENERATION & RESILIENCE - Neighbourhood Futures sets out five complementary capacities to help generate tailored, scalable strategies for climate resilience and health equity in cities.

Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors
Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors

MARKETING & COMMUNICATIONS - It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right?

The Frugal Economy, Part 4: Regenerating People, Places and the Planet
The Frugal Economy, Part 4: Regenerating People, Places and the Planet

REGENERATION & RESILIENCE - To effectively address the urgent human, socioeconomic and environmental challenges of our era, businesses can’t just focus on sustainability — they must evolve into regenerative businesses that positively impact society and the planet.

Businesses Weren’t Ready for the 2024 Hurricane Season
Businesses Weren’t Ready for the 2024 Hurricane Season

REGENERATION & RESILIENCE - Ignoring the reality of climate change is no longer an option; the resilience and sustainability of business now heavily depends on companies’ ability to address and manage their climate exposure.

Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix

MARKETING & COMMUNICATIONS - The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundation for making a larger impact.

How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions

MARKETING & COMMUNICATIONS - New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US.

Companies Must Go Beyond ‘Carbon Tunnel Vision’ Ahead of COP16
Companies Must Go Beyond ‘Carbon Tunnel Vision’ Ahead of COP16

REGENERATION & RESILIENCE - Later this month, the world’s policymakers, environmentalists and business leaders will be in Cali, Colombia for the latest UN biodiversity conference — and companies are being urged to broaden their sustainability horizons.

Why Isn’t There More Organic Farmland in the US?
Why Isn’t There More Organic Farmland in the US?

IS REGENERATIVE AG VIABLE AT SCALE? - One can’t help but wonder how organic farming in the US would be different if we had continued to let farmers define and protect organic through regional certification bodies.

Helios: An Out-of-This-World Solution for Decarbonizing Steelmaking
Helios: An Out-of-This-World Solution for Decarbonizing Steelmaking

INNOVATION & TECHNOLOGY - Inspired by work on lunar resource extraction, the Helios Cycle creates zero direct emissions and uses 30% less energy than traditional methods of extracting iron — offering transformational potential for the heavy-emitting steel industry.

How Can Brands Help Consumers Unravel Myths Around Recycling?
How Can Brands Help Consumers Unravel Myths Around Recycling?

CONSUMER BEHAVIOR CHANGE - For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits.

Today’s Workforce Is Woefully Underprepared for Tomorrow’s Challenges
Today’s Workforce Is Woefully Underprepared for Tomorrow’s Challenges

ORGANIZATIONAL GOVERNANCE - Two recent studies point out that workers largely lack both the hard and soft skills necessary to help future-proof their organizations in a climate-challenged world.

Researchers, Brands Broadening Public’s Understanding of Regenerative Ag
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag

MARKETING & COMMUNICATIONS - A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap.

If People Are Hungry, Their Pets Are, Too
If People Are Hungry, Their Pets Are, Too

FINANCE & INVESTMENT - A key solution for solving hunger at both ends of the leash lies in the collective action between organizational partnerships and community involvement.

These Startups Are Mycoremediating Impacts of the Building Industry
These Startups Are Mycoremediating Impacts of the Building Industry

CIRCULAR ECONOMY - Mycocycle and Mogu are harnessing mycelium to transform industrial waste into resilient, circular materials for the construction sector.

The Frugal Economy, Part 3: Global Value Chains Become Hyper-Local Value Networks
The Frugal Economy, Part 3: Global Value Chains Become Hyper-Local Value Networks

REGENERATION & RESILIENCE - By building hyper-local value networks that are open, adaptable and deeply rooted in communities, businesses can gain agility and resilience and maximize sustainable local impact.

Industry Players Convene on Solutions for Decarbonizing Business Travel
Industry Players Convene on Solutions for Decarbonizing Business Travel

COLLABORATION & CO-CREATION - This week at Climate Week NYC, several conversations centered around reducing the sustainability impacts of something affecting nearly every attendee: Business travel.