CIRCULAR ECONOMY -
We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward.
MARKETING & COMMUNICATIONS -
63% of consumers want brands to help educate the public about product origins
and business practices. Companies that avoid greenwashing — and demonstrate this
honesty to the public — could distinguish themselves in the eyes of potential
customers.
INNOVATION & TECHNOLOGY -
The consumer-goods giant is working with the University of Nottingham to develop
sustainable fragrances from waste plants, in a bid to reduce emissions and
reliance on petrochemical ingredients.
MARKETING & COMMUNICATIONS -
The skincare brand highlights the benefits of refillable vs single-use packaging
formats in its latest campaign.
ORGANIZATIONAL GOVERNANCE -
Misleading consumers on sustainability initiatives will not grow a business, and the legal and reputational ramifications only reinforce that the exaggeration of environmental claims will not deliver on ROI. Here are two tips from our sustainability journey in the wellness space.
CIRCULAR ECONOMY -
Biotech startups Kaffe Bueno and The Upcycled Beauty Company are transforming
food-manufacturing waste streams into high-quality ingredients for personal-care
products.
SUPPLY CHAIN -
The campaign from Natura, Forbes and Africa Creative highlights the power of the
Amazon’s $317B bioeconomy and that the standing forest is worth seven times
more than the potential earnings from its destruction.
CIRCULAR ECONOMY -
New initiatives from Kiehl’s, Sephora, Shoppers Drug Mart and Ulta lay further groundwork for reducing the beauty industry’s massive plastic footprint.
FINANCE & INVESTMENT -
This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments.
MATERIALS & PACKAGING -
Convened by Lonely Whale, the program aims to accelerate scaling and market adoption of seaweed-based alternatives to thin-film plastics made from fossil fuels.
CIRCULAR ECONOMY -
Savvy scientists from Scotland and Singapore have developed sustainable ways to breathe new life into vegetable and plastic waste, as well as local manufacturing.
SUPPLY CHAIN -
Creating truly sustainable models that benefit local communities is a serious and often challenging commitment. But the benefits can be tremendous — both for the business and those in impoverished rural farming regions.
INNOVATION & TECHNOLOGY -
The complex issues facing business and society demand complex and collaborative solutions; disconnected, myopic management techniques are no longer effective.
MATERIALS & PACKAGING -
Modern Meadow’s Bio-Coll@gen offers a solution to a long-standing cosmetic and skincare challenge: finding a safe, sustainable and scalable replacement for animal-derived collagen.
REGULATION & PUBLIC POLICY -
California and Washington are the latest states to attempt to fill gaps in public-health safeguards, thanks to a lack of federal protections against certain commonly used chemicals.
FINANCE & INVESTMENT -
The ELC Charitable Foundation’s work supports programs at the intersection of environmental sustainability and social impact, including investments in communities around the ELC supply chain.
CIRCULAR ECONOMY -
The two companies have expanded the scope and scale of their respective nature-focused impact-investment funds.
MATERIALS & PACKAGING -
Bio-design tech company Modern Meadow develops circular and regenerative approaches to creating a wide range of versatile materials, with no loss of performance or quality, that can be quickly scaled and brought to market.
MATERIALS & PACKAGING -
Every year, 3B trees are turned into paper packaging for the products we buy — including for many ‘clean’ beauty brands. These brands must take the same holistic approach to their packaging as their ingredients.
INNOVATION & TECHNOLOGY -
As always, the goal of our gift guide is to encourage a more conscious approach to gift-giving by highlighting products, services and experiences that create value and benefits beyond short-term gratification for the recipient. Here’s this year’s list of some of the many companies, platforms and products that we’d be happy to support anytime.