JoAnna Haugen
JoAnna Haugen is a writer, speaker and solutions advocate who has worked in the travel and tourism industry for her entire career. She is also the founder of Rooted — a solutions platform at the intersection of sustainable tourism, social impact and storytelling. A returned US Peace Corps volunteer, international election observer and intrepid traveler, JoAnna helps tourism professionals decolonize travel and support sustainability using strategic communication skills.
JoAnna Haugen is tagged in 48 stories.
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Consumer Behavior Change /
Climate-focused tour operators are learning to balance bringing travelers to
fragile destinations to learn about the effects of climate change while not
exacerbating the negative impacts of the tourism industry.
- 6 days ago
Organizational Governance /
These shifts in hospitality and tourism offerings are increasingly essential as
conscious consumerism becomes mainstream and addressing the climate crisis
becomes essential for preservation of the industry.
- 2 months ago
Marketing & Communications /
VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and
an understated production style — and highlights a growing trend in
values-driven tourism marketing.
- 3 months ago
Circular Economy /
India ranks among the lowest countries for even access to economic participation
and opportunities for women. But a growing number of tourism-based initiatives
are working to help leveling the playing field.
- 3 months ago
Marketing & Communications /
Tourism marketing has largely centered around traveler desires such as pleasant
weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.
- 4 months ago
Circular Economy /
Whereas the country’s major cities have attracted the major hotel construction
in the past, boutique properties and hotel chains alike are popping up in
lesser-known areas — to showcase not only the natural appeal but the
proprietors’ commitment to the environment and local communities.
- 5 months ago
Organizational Governance /
Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions.
- 6 months ago
Circular Economy /
As tourism continues to evolve and travelers become more aware of
both their positive and negative impacts, the accommodation industry has an
opportunity to respond in a meaningful way.
- 7 months ago
Innovation & Technology /
“We don’t need everyone to do it perfectly to change the world; we just need
double-digit percentages from a heck of a lot of buy-in.” — Natural Habitat
Adventures’ Court Whelan
- 8 months ago
Innovation & Technology /
While tourism has returned to pre-pandemic levels and the industry re-embraces physical travel, virtual travel operators see a different future on the horizon.
- 10 months ago
Supply Chain /
The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit.
- 11 months ago
Circular Economy /
Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and traditions along with stargazing.
- 1 year ago
Innovation & Technology /
Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric.
- 1 year ago
Consumer Behavior Change /
An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities.
- 1 year ago
Innovation & Technology /
Kids will care for the planet long after the adults in the boardroom are gone. Involving them in sustainability and climate initiatives through tourism now is a natural gateway to positively shaping the future.
- 1 year ago
Innovation & Technology /
Embodied carbon, clean energy, resource efficiency, and supporting local communities and biodiversity are among the many critical factors in making tourism fit to flourish in a climate-challenged future.
- 1 year ago
Circular Economy /
Visit Faroe Islands’ innovative strategy and annual ‘Closed for Maintenance’ voluntourism program illustrate the destination’s dual commitment to both promotion and the sustainable development. Lacking relevant legislation, VFI uses tourism to support sustainable development on a broader scale.
- 1 year ago
Marketing & Communications /
The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention.
- 2 years ago
Innovation & Technology /
The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices.
- 2 years ago
Organizational Governance /
Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies needing to develop or update such a policy can begin with the tips below.
- 2 years ago