ORGANIZATIONAL GOVERNANCE -
Companies have a line-item budget for technology and other critical
business expenses. What is your line-item budget for supporting, nurturing and
growing your employees?
MARKETING & COMMUNICATIONS -
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week.
REGENERATION & RESILIENCE -
Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience.
CONSUMER BEHAVIOR CHANGE -
Climate-focused tour operators are learning to balance bringing travelers to
fragile destinations to learn about the effects of climate change while not
exacerbating the negative impacts of the tourism industry.
MARKETING & COMMUNICATIONS -
The public's diminishing interest in corporate activism isn't a call for businesses to
remain silent and focus solely on profits. Rather, it's a demand for
authenticity and relevance in corporate messaging.
MARKETING & COMMUNICATIONS -
63% of consumers want brands to help educate the public about product origins
and business practices. Companies that avoid greenwashing — and demonstrate this
honesty to the public — could distinguish themselves in the eyes of potential
customers.
MARKETING & COMMUNICATIONS -
It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right?
MARKETING & COMMUNICATIONS -
The classic marketing mix, the 4 Ps — product, price, place and promotion —
provide a good framework with which food and beverage marketing teams can insert
sustainability into the conversation. Adding a fifth P, purpose, will provide a
foundation for making a larger impact.
CONSUMER BEHAVIOR CHANGE -
For many consumers, the primary barriers to recycling are a lack of education
and the effort required. Businesses can easily address both challenges and encourage better recycling habits.
MARKETING & COMMUNICATIONS -
A new report highlights the public’s lack of understanding of regenerative agriculture
and its benefits; illycaffè and Kiss the Ground continue to help scale messaging
that fills this gap.
FINANCE & INVESTMENT -
A key solution for solving hunger at both ends of the leash lies in the
collective action between organizational partnerships and community involvement.
MARKETING & COMMUNICATIONS -
Talk is cheap: The first-of-its-kind certification requires internal carbon
pricing and funding for GHG-reduction projects as criteria — aiming to
accelerate corporate climate investment.
MARKETING & COMMUNICATIONS -
“This irrefutable data should reassure any business and encourage brands to
renew their commitment to inclusivity in all forms — to not only benefit the
communities they serve, but to drive growth and financially prosper.”
ORGANIZATIONAL GOVERNANCE -
First-of-its-kind study from Expedia Group takes an intersectional approach to
uncover barriers to travel for underserved communities and help industry
eliminate barriers including access, discrimination and lack of personal safety.
MARKETING & COMMUNICATIONS -
1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered.
INNOVATION & TECHNOLOGY -
The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground beef.
REGENERATION & RESILIENCE -
In this first of a four-part series, we look at the three pillars of the frugal economy and their transformative impact on businesses, industries, communities and the environment.
SUPPLY CHAIN -
The Farmer Thriving Index — a holistic, standardized way of understanding farmer
wellbeing that is grounded in farmer voice — set out to answer a simple
question: Are farmers in coffee supply chains thriving, or barely surviving?
MARKETING & COMMUNICATIONS -
With its effects now felt the world over, one might assume that education on climate change would be a high priority. But this is not the case — for numerous reasons we examine, in this first of a
four-part series.
INNOVATION & TECHNOLOGY -
The paint's cooling performance is most noticeable when a vehicle is
parked in the sun for an extended period. Keeping the interior cooler helps
reduce load to the A/C — and in electric vehicles, draw on the battery.